Titular Professors
Professors
Amongst the course objectives, we highlight the following:
- To develop the necessary skills to create an e-Commerce platform from 0, and how to acquire customers through Social Media.
- To know the most relevant, Social Media content composition practices and how to adapt them to network context.
- To acquire a general Ad platform management and learn the principles of a digital campaign structure.
- To increase the ability and skills necessary to use Social Media and its terminologies correctly to work collaboratively and find solutions to arising challenges.
- To work hands-on on Social Media tools that are beginning to be common practices in companies and demand a high degree of analysis and insight development.
- To be able to develop a Social Media Channel Plan that fits the objective of a real-life product, and can implement it using digital platforms that demand a daily attention to their changing methodologies.
- Social Media Marketing
- Landing Pages
- Email Marketing
- Community Management
- Social Media Ads
- Blogging
- Personal Branding
- Personal Selling
- WooCommerce
- Drop-Shipping
- Tracking
- Apps
- SEO & SEM
- Budgeting
- SM Planning
Classes will be a mixture between theoretical concepts and case studies for students to learn general terms on e-Commerce & Social Media.
The aim of the course is to develop the student's understanding of Social Media as much more than a mean to share great experiences online. They will learn the importance of these platforms for businesses and how they can be a key part to leveraging their online e-Commerce presence.
During the course they will learn step-by-step how to develop a proper Social Media Channel Plan that will then be the core element of their final group project presentation.
10% Individual Activities & Participation
30% The Social Media Essay
30% Mid-Term Presentation
30% Final Group Presentation
(10% Influencer Marketing Presentation)
No textbook is required. All the relevant information will be provided during the sessions and through the online platforms available.