Degree in Digital Business Design and Innovation

In today's world, the digital revolution is transforming the way we communicate and the way we do business. Professionals have to be able to constantly adapt to these changes

Digital Skills Development

Description
Technology is an essential part of any modern business nowadays, and amongst all new technologies, the Internet is clearly the most powerful, omnipresent, and the one which has the biggest potential to help make any business a successful one. Most of the most renowned young companies such as Google and Facebook have built their success around the Internet and the right multimedia technologies that have allowed them to reach all kind of users around the world, may it be through a computer, a handheld device, or any other interactive interface.
Type Subject
Primer - Obligatoria
Semester
Second
Course
1
Credits
6.00

Titular Professors

Previous Knowledge

None

Objectives

Learning Outcomes of this subject are:
To know the most relevant, state-of-the-art multimedia technologies especially those focused on online business.
To acquire a general technological background which allows the students to decide which technologies are best suitable, and why, for supporting the success of a specific business.
To increase the ability and skills necessary to use the Internet and multimedia technologies to work collaboratively and find solutions to arising challenges.
To work hands-on on a software project related to the Internet and multimedia technologies, in order to better understand the process and costs of general software development.
To obtain a general understanding on the difference in terms of internal technology and development between web applications and mobile native applications.
To be able to develop web application interfaces and mobile apps using the appropriate software tools available.

By the end of this course, students should be able to have achieved the objectives set up for this course and have developed the competencies listed above. In summary, they will have gained a broad knowledge from a technical point of view about current multimedia technologies which can be used through the Internet to boost any business. This will be especially useful to help to the conception of new technology-based businesses and understanding the process of any multimedia application development.

Contents

1. Business Requirements Analysis and PM basics
a. Documentation of business needs
b. Standards we could use to represent desired properties of the final product
c. How to weight business needs and balance resources to achieve expectations
d. Basic concepts of Project Management

2. Video Creation
a. Learn to edit video in Adobe Premiere Pro
b. Create simple video with clips, music, texts and graphics
c. Consider: Script, message, purpose of the video, and length of the video

3. Website Creation
a. Internet Introduction
b. Basic HTML
c. Structure of webpages/websites
d. Navigation, usability
e. Design, hosting and publishing

4. App Creation
a. Introduction Mobile Concerns
b. Mobile Web App Frameworks
c. How to drive UX in Mobile Apps
d. How to manage multiple platforms

Methodology

Weekly sessions in which master classes and individual and group activities are combined. Homework will be assigned individually, and group work progresses throughout the semester.

1. Lectures
2. Laboratory practices
3. Individual exercises
4. Learning based projects/challenges - Group project: . The teams will present their projects at the end of the semester.

Evaluation

CONTINUOUS ASSESSMENT

The final grade for the course will be calculated as follows:
50 % Individual activities and deliverables, attendance and participation.
15 % Midterm Group Project presentation.
35 % Final Group Project.

Evaluation Criteria
Basic Bibliography
Additional Material