In the management field conducting research is of vital importance as it allows managers to have first-hand informationto take strategic decisions. Using a user centered approach students will be carrying out research on what is the importance and uses of data, what types of data can be used, how to collect and manage it and finally how to analyse data in order to have a clear picture of reality. This course is designed to increase your awareness on the different methods of data collection, data treatment, analysis and its managerial implications. This course will provide the theoretical methods and practical applicationsof quantitative and qualitative giving students the foundation to manage and balance them both.
None
To provide a better understanding on what data is and how it aids in making better managerial decisions To identify when to use quantitative and qualitative methods To learn the different range of quantitative and qualitative methods To have a real hands-on experience on how to collect, manage and analyse data
Class Topics 1. INTRODUCTION Design thinking 2. RESEARCH CYCLE Defining and building a strategy 3. RESEARCH PLAN Project brief 4. INTERVIEWING Tools and Recording data Data analysis 5. QUESTIONNAIRES AND SURVEYS Designing surveys and question structure Qualitative and Quantitative 6. DATA VISUALIZATION SYNTHESIS AND ANALYSIS 7 COMPETITIVE RESEARCH 8. DOCUMENTATION Documentation binder Actionable research
The learning experience is based on a range of teaching methods that seek to foster your understanding of quantitative and qualitative data analysis. The subject is designed to be a practical project-based learning experience There will be a strong focus on problem solving, iterations, collaboration and presentations skills, and learning from each other The methodology focuses on the student-centered teaching and learning. Class contributions (answer professor's questions, engagement in co-construction of new contents and build share understandings, ask relevant questions, constructive feedback to peer contributions)
The course grade will be based on the following point breakdown: Class Attendance & Participation 10% Individual and group work assignments 30% Group midterm assignment 25% Team final assignment 25% Master Class Assignments 10%
- Active individual and group participation: 20%
- Weekly assignments and mini-deliverables: 20%
- Midterm research project presentation: 15%
- Final written project submission: 10%
- Midterm exam: 15%
- Final exam: 20%
Special attention will be given to:
- The ability to apply course concepts to real-world problems.
- Critical thinking and analytical rigor.
- Evidence of collaboration and feedback integration.
- Quality of written and oral communication.
- Proper academic citation and referencing.
Bryman, A. (2016). Social Research Methods. Oxford University Press.
COMPLEMENTARY BIBLIOGRAPHY OR MATERIAL
- Varpio, L., Paradis, E., Uijtdehaage, S., & Young, M. (2020). The distinctions between theory, theoretical framework, and conceptual framework. Academic Medicine, 95(7), 989–994.
- Lederman, N. G., & Lederman, J. S. (2015). What is a theoretical framework? A practical answer. Journal of Science Teacher Education, 26(7), 593–597.
- Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide through Qualitative Analysis. Sage.
- Maxwell, J. A. (2013). Qualitative Research Design: An Interactive Approach (3rd ed.). Sage.
- Yin, R. K. (2003). Case Study Research: Design and Methods. Sage.
- Agee, J. (2009). Developing qualitative research questions: A reflective process. International Journal of Qualitative Studies in Education, 22(4), 431–447.
- Bowen, G. A. (2006). Grounded theory and sensitizing concepts. International Journal of Qualitative Methods, 5(3), 12–23.
- Braun, V., & Clarke, V. (2012). Thematic analysis. APA Handbook of Research Methods in Psychology.