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MARKETING AND DIGITAL ADVERTISING |
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Strategic Levels and blended marketing |
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The Digital Marketing Plan |
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The Market and The Digital Consumer |
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Legal Aspects of Digital Marketing |
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Search Engine Optimization |
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Branding, positioning and Advertising |
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DESIGN AND WEB OPTIMIZATION |
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Provide the keys to build a website taking into account all the processes focused on design and customization. Using optimization and measurement tools such as web analytics and digital marketing actions will help to enhance sales and increasing ROI. |
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Basic Technological Concepts |
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Creation of the site |
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User Experience |
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Web Analitics 6. Web Optimization |
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Mobile Design and Optimization(APP) |
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MARKETING AND DIGITAL ADVERTISING II |
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Mobile Strategies |
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Introduction to Digital Adverising |
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Campaign Planning and Media Plan |
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Email marketing |
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Hearings 2.0 |
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Campaign Follow-up |
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Web Analytics 360. Campaign analytics |
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MARKETING AND SOCIAL NETWOKS I |
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Social Media Strategy for Businesses: The Social Media Plan |
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The role of influencers in Social Media |
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Twitter: professional use and new advertising formats |
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Facebook: professional use and new advertising formats |
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Instagram and Pinterest: the power of the image |
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Branded Content |
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Online reputation: acting protocols |
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Social Media strategy for Linkedin |
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DIGITAL MARKETING PLAN |
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TRAFFIC GENERATION AND CUSTOMER COLLECTION |
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Digital Marketing Tools |
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eCommerce Analytics and Metrics |
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Marketing and eCommerce B2B |
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Price Comparators and Market places |
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Social Media and PR for eCommerce |
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Measuring Outcome and Campaigns |
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CONVERT, SELL AND COLLECT |
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Maine Commerce Platforms |
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Usability, Information Architecture and Development |
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Mobile and Social Shopping |
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Multichannel Solutions |
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Organization and Processes |
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Development of an eCommerce |
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LOGISTICS, CUSTOMER CARE AND FIDELIZATION |
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Logistics and operations in eCommerce |
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Customer Support |
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CRM and loyalty |
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Omnicanality |
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Practical cases |
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FINANCE AND LEGAL ASPECTS |
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Payment management in electronic commerce |
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Control of fraud in electronic commerce |
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Introduction to finance for technology companies |
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Income statement |
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Income Statement: case studies |
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Cash flow |
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Legal Framework in eCommerce |
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ECOMMERCE PLAN |
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