Goals
With the Master of eCommerce, you will acquire the knowledge and capacities to:
- Lead a Digital Marketing or eCommerce department as a strategic business unit.
- Obtain an in-depth comprehensive vision of all areas involved in eCommerce, with special attention to digital marketing and its power of accelerating online businesses.
- Transform corporate marketing analysis into a strategic asset, key for the establishment and management of digital sales areas, competitiveness, and company differentiation.
- Obtain the necessary tools to track the market critically and distinguish realistic business opportunities within eCommerce.
- Know how to define and manage logistics operations, omnichannel strategies and client management (client support, CRM, CRO and loyalty).
- Get to know SEO, SEM, Branding, branded con-tent and email marketing tools.
- Define the KPIs and ROI of marketing actions and maintain competitiveness.
- Manage cash flow and income statement.
- Observe the market with a critical eye and distinguish the real business opportunities that exist in eCommerce.
- Know trends and best practices.
- Master the processes to convert, sell and charge over the internet.