| Modality | Blended |
|---|---|
| Duration | 4 Weeks |
| Language | Spanish |
| Places available | 30 |
| Credits | 5-ECTS |
| Start Date | 04 November 2025 |
| Schedule | Tuesday from 6:30pm to 9:30pm (virtual) and Saturday from 9am to 2pm (on site) |
| Location | Barcelona |
The Course in Artificial Intelligence Applied to Marketing and Communication is designed to provide you with a comprehensive view of how artificial intelligence (AI) is revolutionizing these fields, transforming the marketing and communication sectors within companies.
Throughout the course, you will explore key elements of AI in Marketing and Communication to develop practical applications in campaign automation, content personalization, and optimization of advertising and corporate communication strategies.
By utilizing case studies, predictive analytics, and hands-on workshops, you'll learn how to integrate advanced AI tools to enhance customer experiences, increase efficiency, and maximize results in your marketing and communication strategies.
The Course in Artificial Intelligence Applied in Marketing and Communication (5 ECTS) is a specialization within our educational pathway in Artificial Intelligence, which includes the Program in Artificial Intelligence in Business (15 ECTS), a University Expert title from Ramon Llull University.
UNIVERSITY MICRO-CREDENTIAL
This course provides a university micro-credential, recognised in the European Higher Education Area (EHEA), which officially accredits your competences and adds academic and professional value to your profile.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Some or all of the cost of this course may be covered by FUNDAE training funds.
La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.¿
We offer special bonuses to those companies that enroll several participants in the same course or in different courses within the current academic year.
