Course in Artificial Intelligence Applied to Marketing and Communication

Master the key elements of Artificial Intelligence in marketing and communication for automation, personalization and optimization of strategies.

Nid: 26858
Syllabus
Syllabus

1.Fundamentals of Artificial Intelligence (AI) in the company

  • General introduction to AI: history and evolution of AI
  • Main AI concepts an terminology.
  • Differences between Machine Learning, Deep Learning and other branches of AI.
  • AI models and their general applications.
  • AI work environment: core tools, languages and platforms.
  • Implementation of AI solutions in the company (Cloud vs On-Premises).

2.Fundamentals of IA in Marketing and Communication

  • AI and its impact on marketing and communication in the enterprise. Key elements.
  • Specific applications of AI in the field of marketing and communication.
  • Importance of AI in personalizing the customer experience.
  • AI solutions for marketing and communication. Main tools.
  • Ethics and challenges in the use of AI in marketing and communication.
  • AI regulation and its impact on marketing and social media.

3.Data management and predictive analytics

  • Role of data in digital marketing strategies.
  • Data collection and storage methods.
  • Data analysis for strategic decision-making.
  • Tools and platforms for predictive analytics with AI.
  • Predictive analytics in marketing case studies.

4.Automation and personalization in marketing

  • Automation strategies in marketing campaigns.
  • Personalization of content and offers with AI.
  • Implementation of chatbots and virtual assistants in customer service.
  • Continuously improving the customer experience with AI.
  • Integrating AI into conversion and sales optimization.

5.Digital marketing with AI

  • Digital advertising: advanced SEO and SEM using AI.
  • Programmatic advertising and audience segmentation.
  • Advertising campaign analysis and optimization tools.
  • Emerging trends in AI-powered digital advertising.

6.Corporate Communication and Online Reputation

  • AI applied to corporate communication and digital reputation.
  • Differences between communication and marketing.
  • Corporate reputation.
  • Use cases in corporate communication: tone, content, and channel adaptation.
  • Use cases in digital reputation: monitoring, insights, and crisis management.

7.AI Applied to Marketing and Content Creation.

  • Introduction to generative AI applied to marketing and content creation.
  • Uses of AI applied to digital communication and marketing.
  • AI tools for content creation.
  • ChatGPT configuration and creation of personalized assistants (GPTs).
  • Content planning with AI: fundamentals, calendar, and optimization.

8.Hands-on workshop (lead by two teachers)

  • Marketing and Communication Plan applying AI tools.