Course in Artificial Intelligence Applied to Marketing and Communication

Master the key elements of Artificial Intelligence in marketing and communication for automation, personalization and optimization of strategies.

Nid: 26858
Goals

In the Course in Artificial Intelligence Applied to Marketing and Communication, you will acquire the following skills:

  • Understanding the impact and influence of Artificial Intelligence on marketing and communication strategies.
  • Mastering advanced data management and analysis techniques to make strategic decisions based on accurate information.
  • Developing skills to implement automation and personalization in marketing campaigns using advanced AI tools.
  • Improving effectiveness in digital marketing strategies by integrating AI into SEO, SEM, and programmatic advertising.
  • Using AI tools to create and optimize content across various mediums (text, images, video).
  • Implementing AI solutions to enhance corporate communication and manage online reputation effectively.
  • Applying knowledge through the development of comprehensive marketing and communication plans using AI tools to achieve strategic objectives.