No specific prior knowledge is necessary.
- To know how to analyze trends in the ICT sector.
- To identify the microeconomic and macroeconomic indicators that govern the ICT sector, as well as specific indicators that measure the development of different technologies.
- To Knowl of the models that represent the market behavior and its equilibrium.
- Understanding the innovation process in ICT companies.
- To become familiar with the most relevant organizational aspects for innovation.
- Application of the current regulation on ICT in the knowledge society.
- To know the basic concepts of Intellectual Property that affect the ICT sector.
- Understand the effects of ICT on society and develop solutions that address all stakeholders.
- Analysis of Microeconomic and Macroeconomic Variables for Decision Making
- ICT Market and Trends
- ICT Sector and Innovation
- National Innovation Policies and Systems
- Intellectual Property. Legal and Regulatory Environment
- Social Impact of ICT
On-site modality:
Prior to the beginning of the class, the student must read/view/listen to the academic material recommended by the professor, as well as solve the assigned case study/exercises.
During the sessions, the professor will present a specific topic, supported by audiovisual material, videos, articles, etc. At the end of each session, the student may be asked to develop an individual assignment to be handed in before the following session.
In the last session, students should present, in groups, a proposal for a new product or service to be launched in one or more countries. This proposal should incorporate information on all the topics covered in the course.
Online modality:
The teaching methodology used in the online modality is based on a proprietary methodology developed by La Salle URL called SDBL (Self Directed Based Learning). SDBL is an active methodology based on situational learning and self-directed learning. With situational learning, the student is taught, through challenges, to address real problems and situations of the company with which he/she can consolidate the new knowledge acquired. With self-directed learning, the student decides how to advance in their training based on their previous experience.
On a weekly basis, the LMS (Learning Management System) platform releases the content of a new topic. The way the week works is as follows:
Synchronous kick-off session:
- The teacher gives an overview of the contents and tasks that the student will encounter during the week. The objective of this meeting is to try to discover and reveal on a personal level which aspects of the week's topics may be more difficult for the individual student.
- The teacher resolves possible doubts of the students about the previous week's topic.
Between synchronous connections:
- The student visualizes the content of the sessions and develops the tasks given to him/her about the topic of the week to consolidate knowledge and identify doubts.
Synchronous check point session:
- The teacher solves any doubts the students may have about the contents of the current week.
- The teacher presents additional content or case studies, which are of interest to the students.
- The teacher generates debate and discussion among the students about the contents of the week in course with the objective of helping the students in their assimilation, therefore, improving their learning.
- The teacher provides oral feedback on the deliverables recorded by the students in the previous week's feedback well, emphasizing the difficulties and errors encountered. This instance is for feedback only and not for grading. The feedback wells are an instrument for the students to validate with the mentor, in general terms, the resolution of the tasks set. In this way, the feedback wells are created to give the mentee an opportunity to test the answers with the mentor. Based on the feedback provided by the mentor, the student will be able to finish developing the task and present it as a final deliverable, with the advantage of having had previous advice from the teacher.
Rest of the week. The objective is to finish the development of the tasks of the current week based on the clarifications received in the synchronous check point session to overcome the exercises, tasks and/or deliverables of the topic. It is worth mentioning that most of the time dedicated during this last part of the week should be spent on solving the tasks and deliverables, rather than on assimilating content (an aspect that should have been resolved between the kick-off and check point sessions).
The LMS platform makes the gradual opening of content (week by week) so that the whole group follows the same academic itinerary. In other words, the sequential opening of topics is done so that all students in the program are working on the same subjects simultaneously.
On-site modality:
The evaluation of the course will be based on the individual performance of the student and the grade obtained for the group work, according to the following distribution:
- Final Exam (Quiz): 40% The student must have a minimum grade of 5/10 for the final grade to be calculated applying the indicated weighting.
- Final Paper, including presentation: 60%. The student must have a minimum grade of 5/10 for the final grade to be calculated applying the indicated weighting.
Students must hand in all individual assignments in order to access the final exam of the course. Otherwise, the grade will be N/P (not presented).
In case a student fails the final exam, the final paper or does not participate in the presentation of the final paper, he/she may take a make-up activity that will be defined by the professors on a case-by-case basis (exam or paper and presentation). If the student passes the recovery activity the final grade for the course will be 5.
Online modality:
Subject Note:
Deliverables Sessions: Each student must deposit in the delivery well by the date indicated at the latest.
- Launching a new ICT product/service to the foreign market.
- Proposal of a new ICT product or service.
- SusAF - ChatGPT questions.
Final evaluation: Students will work in groups to solve an exercise proposed by the teacher. This exercise will be defended by each group during the evaluation weeks.
The teacher will publish the grades in the eStudy and, if any student needs more information about it, he/she can contact the teacher directly by email.
In case a student fails the course, the final paper or does not participate in the presentation of the final paper, he/she will be able to take a recovery activity that will be defined by the professors on a case-by-case basis (paper and presentation). If the student passes the recovery activity the final grade for the course will be 5.
In both cases:
Demonstrate academic integrity in the totality of their work.
If the student is caught cheating in any type of exam, plagiarism or rehashing of exercises, activities, assignments, presentations or delivering a team work in which he/she has not collaborated, it will be considered fraud, penalizing the final grade of the course or even being considered as not delivered.
The student and the group must ensure that the work they submit is their own. The student is responsible for citing all sources relied upon in their submissions, using quotation marks when language is taken directly from other sources.
Use of Artificial Intelligence tools
Artificial intelligence (AI) can help in the learning process, but its use must be acknowledged. Assuming you have used any AI tools, include a paragraph at the end of any assignment that uses AI explaining what you used the AI for and what prompts you used to obtain the results. Failure to do so will be considered as an action that tends to falsify or defraud the academic evaluation systems and, therefore, the copying policy of La Salle Campus Barcelona - Copying Policy | La Salle | Campus Barcelona (salleurl.edu) will be applied.
In those subjects or teaching activities in which the academic guide indicates the prohibition of using AI tools, the use of these tools by students will be considered fraud and will entail the application of the copying policy of La Salle Campus Barcelona.
On-site Modality:
In the completion of exercises and coursework, the following assessment criteria apply:
- Understanding of the given situation
- Definition and analysis of the problems presented in the case
Recording of key topics: Proposed solutions
- Realism and appropriateness of the proposed solution(s)
- Justification and defense of the solution(s)
- Strengths and benefits of the proposal(s)
- Implications of the proposal(s) (economic and managerial)
Online Modality:
The following list includes the evaluation criteria for the course deliverables:
Deliverable Topic 1
- Organization: Table of contents, main content, summary, appendices
- Clarity of the document: Presentation of content, figures, tables
- Content: Key points and structure within the content
Reliable sources have been consulted
The report includes the requested data
An appropriate analysis has been conducted and presented in a clear and concise manner
Bibliography and links to sources consulted
Deliverable Topic 2
- Organization: Table of contents, main content, summary, appendices
- Clarity of the document: Presentation of content, figures, tables
- Content: Key points and structure within the content
Reliable sources have been consulted
The report includes the requested data
An appropriate analysis has been conducted and presented in a clear and concise manner
Bibliography and links to sources consulted
Deliverable Topic 3
- Organization (table of contents, sections, conclusion)
- Clarity of the document: Presentation of content, figures, tables, etc.
- Have you described the original product or service and its target market in sufficient detail? o Have you done a good brainstorming of the selected topics for each dimension?
- Have you brainstormed the selected topics for each dimension, have you identified sufficient effects, are there positive and negative effects in each dimension, are there positive and negative effects in each dimension, have you identified the likelihood and impact of each dimension?
- Have you identified the likelihood and impact of each potential effect?
- Have you included one or more SusADs with the main chains of effect and accompanied by a clear and concise text?
- You have identified and explained threats, opportunities and actions (for each threat/opportunity) of the product or service in relation to sustainability.
- A clear and precise conclusion on the use of the framework.
Final Deliverable
- Organization and Clarity: Table of Contents, Contents, Abstract, Text, Figures, Tables, Annexes.
- Organization and Clarity: Bibliography and/or links consulted.
- Content: The description of the product or service to be implemented.
The description of the product or service to be implemented.
The document analyzes the main micro and macro variables. And considers the analysis of the environment and macro-environment.
The marketing plan is sufficiently detailed.
The report includes a summary of the main financial indicators.
The report considers the impact of the solution on sustainability.
- Presentation: Are the visual elements attractive, clear and legible? Was the presentation sufficiently detailed? Did the presenters keep the audience's attention with entertaining communication and answer questions appropriately?
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No additional materials are required