In this subject we will lay the foundations of the knowledge that every professional must possess about Management, and for this we will make an itinerary through the different functional disciplines to be able to observe how the changes in the business environment affect the managerial work.
No particular prior knowledge is required
To train professionals capable of having a strategic and integrative vision of the various areas that make up business management, in order to facilitate the development of their professional careers.
- Marketing and consumer behavior
- e-commerce and digital marketing
- Social Media
- Distribution channels and your service needs
- Economic-financial introduction
- Cost analysis
- Inventory valuation
- Investment analysis
On-campus Methodology
-The teaching methodology used in the on-campus modality is divided into four steps for each of the sessions that make up the subjects of the program:
- Students must prepare at home the previous tasks of the session recommended by the teacher: reading an article, watching a video, solving a practical case or exercise, etc. In this way, the student prepares the topic of the session and acquires prior knowledge that will allow him to take better advantage of the session together with the teacher and the rest of the classmates.
- The teacher dedicates the first part of the session to working on the concepts related to the theme of the day, encouraging debate and discussion among the students, taking advantage of the fact that they have prepared the previous tasks and are based on prior knowledge.
- The teacher dedicates the second part of the session to the analysis, debate and resolution of the practical case or exercise proposed in the previous tasks. In this way, the concepts covered in the first part of the session are taken to a practical environment to strengthen the student's learning. It is essential that students work on the case or exercise at home to make the most of the contributions of the rest of their classmates during the second part of the session, as well as make valuable contributions to the group.
- It is recommended that students prepare at home the subsequent tasks of the session recommended by the teacher, which aim to finish consolidating the knowledge discussed and worked on in class.
Online Guided Methodology
The teaching methodology used in the online modality is based on a proprietary methodology developed by La Salle URL called SDBL (Self Directed Based Learning). SDBL is an active methodology based on situational learning and self-directed learning.
With situational learning, the student is taught, through challenges, to address real problems and situations of the company with which he can consolidate the new knowledge acquired.
Weekly, the LMS (Learning Management System) platform releases the content of a new topic.
The operation of the week is as follows:
-Synchronous kick-off session:
- The teacher makes an overview of the contents and tasks that the student will find throughout the week. The objective of this meeting is to try to discover and reveal on a personal level which aspects of the week that are going to be discussed may be more difficult for the individual student.
- The professor solves possible doubts of the students about the subject of the previous week.
-Among synchronous connections:
- The students view session contents and develops the tasks entrusted to them about the topic of the week to consolidate knowledge and identify doubts.
-Synchronous session Check point:
- The professor solves any doubts that students may have about the contents of the current week.
- The professor presents additional content or practical cases, which are interesting for the students.
- The professor generates debate and discussion among the students about the content of the current week to help the students in their assimilation, therefore, improving their learning.
- The professor provides oral feedback about the deliverables registered by the students in the feedback well of the previous week, emphasizing the difficulties and errors found. This instance is for feedback only and not for qualification. The feedback is an instrument so that the students to validate with the mentor, in general terms, the resolution to the proposed tasks. In this way, the feedback wells are created thinking of giving the students an opportunity to feel the answers with the mentor. Based on the feedback provided by the mentor, the students will be able to finish developing the task and present it as a final deliverable, with the advantage of having had prior advice from the professor.
-Rest of the week:
The objective is to finish the development of the tasks of the current week from the clarifications received in the synchronous check point session to pass the exercises, tasks and / or deliverables of the topic. It is worth mentioning that most of the time spent during this last part of the week should be spent on solving tasks and deliverables, rather than assimilating content (an aspect that should have been resolved between the kick-off and check point sessions).
The LMS platform gradually opens content (week by week) so that the whole group follows the same academic itinerary. In other words, the sequential opening of topics is done so that all students in the program are working on the same subjects simultaneously.
Face-to-face methodology
-Highly significant evaluation activities:
- Final questionnaire [100%]
As a prerequisite to the completion of the questionnaire, the student must have deposited in the wells all the solutions to the practical cases / exercises.
The subject is approved with a grade equal to or greater than 5.
Online Guided Methodology
The evaluation is carried out based on the resolution of 2 deliverablesand the resolution of a questionnaire, whose weighting is as follows:
- Topic 1 Deliverable: 20%
- Questionnaire on topics 2 and 3: 40%
- Final deliverable of the subject: 40%
The grade is about 10 and is approved with a grade equal to or greater than 5 and it is necessary to pass each deliverable separately to pass the subject.
On the final deliverable, the teacher will have an interview with the student to ensure that the student has acquired the knowledge. If the student does not pass this interview, the subject will not be considered approved.
-Recovery period:
- The works that have not been approved in the ordinary call must be submitted, in this case, the maximum grade is a 7.
-Copying Regulations: https://www.salleurl.edu/es/normativa-de-copias
Face-to-face methodology
-Final questionnaire:
- Test answers.
Online Guided Methodology
-Topic 1 Deliverable:
- Cost budget
- Treasury budget
- Static analysis
- Profitability analysis
- Analysis of the investment project
- Proposal for improvement actions
- Presentation of the document
- Final questionnaire:
- Test answers.
-Final deliverable:
- Understanding the situation posed
- Definition and analysis of the problems raised by the case o Registration of the main topics
- Proposed solutions o Realism and adequacy of the proposed solution(s)
- Argumentation of defense of the same o Strengths and benefits of the proposal(s)
- Implications of the proposal(s) (economic and management)
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