The subject introduces students to the process of creating and developing an entrepreneurial project, from identifying the opportunity to its launch. The personal and professional requirements for starting a business, the associated risks and strategies for protecting the business idea are worked on. Students will learn to structure and present a business plan, calculate financing needs and explore different ways to obtain resources, including valuing the company and negotiating with investors. The keys to starting an entrepreneurial activity with limited resources, the formal steps to set up the company and self-financing strategies are also addressed. Finally, the project life cycle is reflected on, including exit and withdrawal options, and effective communication of the project is worked on using storytelling and elevator pitch techniques. The subject introduces students to the foundations of economic-financial management applied to entrepreneurship. The differences between financial and management accounting, the analysis of the balance sheet and the profit and loss account, the break-even point and the relationship between profit and cash flow will be discussed. Cash budgets, working capital management and the main sources of financing, including emerging options, will also be addressed. Finally, key metrics for assessing the viability and valuation of entrepreneurial projects will be reviewed, as well as an introduction to the obligations of tax and labor management.