| Modality | On-site |
|---|---|
| Duration | 9 Month |
| Language | English |
| Places available | 50 |
| Credits | 60-ECTS |
| Start Date | 21 October 2024 |
| Schedule | Monday to Thursday from 7pm to 10pm |
| Location | Barcelona |
Would you like to run a Digital Marketing Department? Do you want to work in a Marketing Agency as a Specialist in digital strategies and tools? If so, this program is for you. Among many other professional opportunities, such as Product Manager, Social Media Manager, Email Marketing Specialist, Digital Marketing Consultant or even create your own business or Start-Up.
The Master of Science in Digital Marketing Management & social media is also aimed at those professionals who already have experience in Digital Marketing and want to deepen their knowledge or update themselves, as well as for people who run a business or company and want to enhance communication channels with their customers and improve their sales.
Get ready to live unique experiences that will open your mind to new horizons. Every Saturday you will have a masterclass given by active Digital Marketing and Social Media managers from well-known companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, Etailers, Tous, Jevnet, TV3, Lladró, Wilson, and many more.
In these transformative sessions you will learn about successful experiences, and you will take away the knowledge of professionals with extensive experience who will be able to give you advice, learning and support for your professional future, as well as networking, and open you up to new job opportunities.
The program is divided into two totally practical blocks: in the first block, you will create a Digital Marketing Plan taking into account organic and paid channels (paid, earned & own media) and digital analytics to measure the impact of your actions. In addition, you will use real tools such as SEMrush, Keyword Planner, Google Analytics 4, Looker Studio, among many more, and you will learn how to create Dashboards and Data Visualization.
In the second part, you will develop a Social Media Plan in which you will bring out your most creative side and learn the latest trends in social networks and how to reach your target audience to generate engagement.
WHY CHOOSE LA SALLE-URL?
- 360º Program: The academic program covers a comprehensive vision of Digital Marketing, from the strategic part to the most tactical part, knowing the digital marketing tools that we have at our disposal, from SEM (Google Ads, Social Ads, etc.) to the part of Branded Content, SEO, Influencer Marketing, Digital Analytics, ECommerce and UX, and also to take advantage of the use of Artificial Intelligence in the different tasks of digital marketing.
- Creativity out of the box: Throughout the master's degree, professors will inspire you to work on creative campaigns through real success stories.
- Goal-oriented: you will learn the importance of defining goals and landing them in SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) and analysing metrics to draw conclusions and optimize campaigns.
- Prestige Program: we have obtained the 1st position in Spain and 21st worldwide in Business & Management and the 1st position as the best Marketing program in Spain and among the 50 best worldwide in the QS Stars 2024 Ranking.
- Multi-channel campaigns: You will learn how to plan campaigns in different environments by adapting the content to each platform, from Twitch, X (Twitter), Instagram, Facebook, Pinterest, Youtube, Linkedin or TikTok, to the Metaverse!
- Practical Implementation: The final projects are made about a real company; you can choose your own company or a company in the sector that interests you the most. Throughout the program, you will create your project simultaneously, applying the knowledge you acquire in class with weekly deliverables.
- New trends: You will learn and work with the latest marketing trends that are changing the way we work. Artificial Intelligence and the impact of technology on MarTech marks the present and future of marketing professionals.
- Official Title: At the end of the Master's Degree you will be able to apply for the official degree of the Salle Ramon Llull University, a leading university in Business and Management. If you want to be a leader in Digital Marketing and social media, don't think twice!