Goals
The aim of the Bachelor in Business Intelligence and Data Analytics is to train professionals capable of analysing business data, interpreting complex information and supporting decision-making in areas such as marketing, finance, logistics, accounting, business expansion and product design.
Specific skills developed
- Analysing business data: interpreting information from different business areas to support strategic decisions.
- Visualising information: creating dashboards, reports and visualisations using tools such as Power BI and Tableau.
- Working with structured data: understanding databases, SQL for business, Data Warehouses and ETL processes.
- Applying predictive analytics: using analytical models to anticipate behaviours, trends and opportunities.
- Connecting business and technology: translating business needs into data-based solutions.
Cross-disciplinary skills
- Critical thinking and data-based decision-making
- Clear communication of insights to technical and business profiles
- Collaborative work in multidisciplinary teams
- International mindset
- Adaptation to technological and business change
- Focus on impact and solving real problems
- Project management with companies and data-driven environments