The results of this subject are:
TFM_RA1: The student knows how to develop a digital marketing and social media plan;
TFM_RA2: The student learns to communicate with an external company that acts as a client and at the same time as a mentor;
TFM_RA3: The student applies techniques and knowledge acquired in the rest of the modules;
TFM_RA4: The student acquires skills for the presentation and public defense of a digital marketing and social media plan;
TFM_RA5: The student knows how to manage the key processes and phases of a digital marketing and social media plan;
TFM_RA6: The student develops the ability to organize, plan and control the different tools of digital marketing and social networks;
TFM_RA7: The student learns to assess situations, collect and analyze data, and make decisions in digital environments;
TFM_RA8: The student develops the ability to implement theoretical aspects in practice.
The basic knowledge of the different areas of the Master's Degree that affect the development of the Master's Final Project is integrated and applied.
Management of the Master's Final Project.
Preparation and critical review of the Master's Final Project.
Quality control.
Presentation and defense of the Master's Final Project
Face-to-face modality
The methodology used is based on the "Project Based Learning" (PBL), so that the subject is organized into:
Work sessions supervised by the teachers, who act as mentors of the work to be done, providing suggestions and guidelines. It will be the responsibility of the students to investigate and deepen the best practices for the development of a project.
Presentations in class of the different deliveries.
Presentation and final defense before a court, which will evaluate the subject.
Online Modality
The methodology used is based on the "Project Based Learning" (PBL), so that the subject is organized into:
Explanatory sessions with the teacher/tutor of the subject.
Tutoring sessions guided by teachers, who act as mentors of the work to be done, providing suggestions, corrections and guidelines. It will be the responsibility of the students to investigate and deepen the best practices for the development of a project.
Registration of the different partial deliveries.
Presentation and final defense before a court, which will evaluate the subject.
Face-to-face and Online Modality
The evaluation of the subject will be based on the quality of the reports presented and the defenses of the work before a court, according to the following distribution:
Memory of the subject (40%)
Court filing (60%)
Since the grades will be set individually for each student, the individual performance of each person can be taken into consideration for the final grade.
Face-to-face and Online Modality
Ability to develop a digital marketing and social media plan.
Ability to communicate with an external company that acts as a client and at the same time as a mentor.
Ability to apply techniques and knowledge acquired in the rest of the modules.
Ability to present and defend from a digital marketing and social media plan.
Ability to manage the key processes and phases of a digital marketing and social media plan.
Ability to organize, plan and control the different tools of digital marketing and social networks.
Ability to assess situations, collect and analyze data, and make decisions in digital environments.
Ability to develop and implement theoretical aspects in practice.
Pedro Rojas , María Redondo. Cómo preparar un plan de social media marketing: En un mundo que ya es 2.0 Ed Gestión 2000
Aragon Publi . My Beauty flow plan (Autor) Social Media Planner and organizer for Influencers: Plan, Track & Analyze Multiple Media Platforms at Once -Weekly Social Media Post Planner & Content. Editorial ‎ Independently published.
David A. Cohen Social Media Marketing Strategies: Complete Step-By-Step Guide How to Start and Grow Your Business Using Instagram, Facebook, YouTube. Editorial ‏ Independently published
Simon Kingsnorth. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Ed Kogan Page
Romain Rissoan. Redes sociales Comprender y dominar las nuevas herramientas de comunicación (5ª edición). Ediciones ENI
Gary Vaynerchuk . Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Ed Harper Business
Andrew Macarthy. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!. Editorial ‎ Independently published
Guy Kawasaki y Peg Fitzpatrick. The Art of Social Media: Power Tips for Power Users, de Guy Kawasaki y Peg Fitzpatrick. Ed Penguin
David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly, Ed John Wiley & Sons Inc
María Lázaro Ávila. Community manager. La guía definitiva. Anaya Multimedia
In each session, and as part of the program, complementary multimedia content will be identified and suggested that will be updated by the teachers as necessary.