In the current environment of rich data, it is essential to understand how they generate the knowledge that allows a business to be developed. Modern business management considers the possibilities that a correct data exploitation and management process offers for decision making. Better answers to common questions or new questions to business challenges are possible today thanks to data science applied to management. This subject is specially designed for the MUDS program at La Salle-URL and, therefore, for professionals with or without direct experience in the field of business management. The course will combine different methodologies with the goal that the participants acquire their own criteria, providing applicable knowledge in the immediate future. Management is not an exact science that can be separated from the moment and its context, and therefore the aim is not only to expose the concepts and best current professional practices, but also for the participants to acquire and stimulate their management skills in this area. And the best way to acquire a skill is to practice it, which will be done mainly through cases and discussions. Each case and example is a description of real business situations, and these are meant to serve as a metaphor for a set of problems. The real situations that you will face as professionals may not be the metaphors that have been chosen with the specific cases of the subject, but taken all together, they provide a useful and relevant set of metaphors for different situations, since they present a wide range type of products and companies. The analysis of all these different situations and the capacities that will be developed, detailed later, are relevant for all professionals.