| Modality | Blended |
|---|---|
| Duration | 4 Weeks |
| Language | Spanish |
| Places available | 20 |
| Credits | 5-ECTS |
| Start Date | 05 February 2027 |
| Schedule | Mondays (OL) from 6:30pm to 9:30pm and Fridays from 4:30pm to 9:30pm |
| Location | Barcelona |
What if AI could expand the way you innovate?
Artificial intelligence opens up new possibilities for exploration, analysis and creation. Yet what truly makes the difference is how we define challenges, the opportunities we identify and the judgement we apply when deciding how to move forward.
This course prepares you to integrate AI systematically into innovation processes. You will learn to identify opportunities, explore new solutions and turn ideas into value propositions, combining technology with human capabilities such as sound judgement, creativity and the ability to differentiate.
New tools. New ways to create value
People remain at the forefront of innovation, supported by technology that extends what we can achieve. Discover and develop the capabilities you need to thrive in this complex environment.
A systematic approach to innovation
Structure innovation as a systematic process, moving from identifying opportunities to developing compelling value propositions. Attract and retain customers by better understanding and meeting their needs.
AI applied to innovation
Experiment with artificial intelligence tools and discover how to integrate them into different stages of the innovation process. Learn from industry leaders to go beyond efficiency gains, anticipate change and unlock new possibilities.
Differentiation to create value
Learn to identify what makes a value proposition distinctive and how to turn that difference into a meaningful competitive advantage. Explore how a clear sense of purpose can create social value.
Human capabilities enhanced by technology
Strengthen your judgement, creativity and other human capabilities that continue to make the difference when technology is accessible to everyone.
Responsible innovation
Develop a critical understanding of the impact of AI and learn to use it with purpose, sound judgement and responsibility.
Learning connected to the business world
Enhance your learning experience with a visit to DFactory, one of Europe's leading hubs for Industry 4.0, artificial intelligence, robotics, 3D printing and emerging models of applied innovation.
The visit will give you the opportunity to discover how technology, industry and business come together to turn innovative ideas into real-world solutions.
FREQUENTLY ASKED QUESTIONS
Who is this course designed for?
Professionals who want to strengthen their ability to innovate and harness artificial intelligence to identify opportunities, develop new ideas and create value within their organisations.
Do I need technical knowledge of artificial intelligence?
No. The course is designed to help you understand the potential of AI and apply it to innovation processes without requiring a technical background.
Is this primarily a technology-focused course?
No. Technology is an enabler within a broader approach that combines innovation, value creation, human capabilities, differentiation and technology adoption.
Will I work with AI tools?
Yes. You will experiment with artificial intelligence tools and develop your own solution to address an innovation challenge.
What qualification will I receive upon completion?
Upon successful completion of the course, you will receive a university microcredential awarded by La Salle–Universitat Ramon Llull, recognised within the European Higher Education Area (EHEA), formally certifying the competencies developed throughout the programme.