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1. AI-Driven Innovation
- What innovation means and how to turn innovation into a systematic process
- Innovation as a capability to create value
- Types and forms of innovation
- Case studies of innovative companies and organizations
- Innovation opportunities driven by artificial intelligence
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2. Innovation Workshop: AI Use Cases and Tools
- Basic principles of artificial intelligence and how it works
- Applications of AI in innovation processes
- Development of a custom AI tool to address an innovation challenge
- Introduction to agentic AI
- Evolution of emerging technologies and new opportunities
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3. Responsible Innovation: Judgment and Impact
- Purpose and impact of innovation
- Human-centered and responsible use of artificial intelligence
- Key risks associated with AI adoption
- Criteria for evaluating opportunities and making decisions
- Innovation aimed at creating a positive impact
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4. Developing the Human Capacity to Innovate
- Personal capabilities that foster innovation
- Behavioral and psychological factors associated with innovation
- Customer-centered innovation
- Stages of the innovation process
- Development of human capabilities enhanced by technology
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5. Differentiation as a Source of Innovation
- Differentiation in competitive markets
- Tools for identifying differentiation opportunities
- Creating relevant value propositions
- Analysing existing market offerings
- Measuring the degree of differentiation of a value proposition
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6. Innovation in Products, Services, and Business Models
- Applying new technologies to create value
- Identifying opportunities to reinvent products and services
- Innovation in the value proposition
- New technology-driven business models
- From individual opportunities to organizational innovation
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7. Technology Adoption and Dynamics of Change
- Technology life cycles
- Levels of technology adoption and ambition
- Criteria for deciding when and how to adopt new emerging technologies
- Tools to support technological transitions
- Integrating technology into innovation strategy
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8. Bulding an Innovation Culture
- Key elements that foster a culture of innovation
- Innovation as a shared organisational capability
- Creating the conditions to drive and sustain innovation
- Presentation and analysis of projects developed during the course
- Integrating and consolidating learning
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