Session 1
Prof. Víctor Espinosa
Vm.espinosa@salle.url.edu
Concepts of innovation in business
60% Theory + 40% Practice
Prior tasks:
? No prior tasks are required.

Session content:
Theory block:
o Concepts for innovation.
o The innovation cycle.
o Dissemination of innovation.
o Degrees of innovation.
o Types of innovation.
Practical section:
o Group exercise: Identification of the most representative type of innovation in 18
current companies.
Follow-up tasks:
- No follow-up tasks.

Session 2
Prof. Víctor Espinosa
vm.espinosa@salle.url.edu
The innovation process
60% Theory + 40% Practice
Prior tasks:
-No prior tasks are required.
Session content:
Theory section:
o Main phases and elements
o Searching for ideas to innovate
o The context of open innovation
o Open innovation scenarios and main elements
o The customer as the centre of the innovation process
Practical section:

o Exercise: Origin and channels for searching for ideas
Post-session tasks:
- Assignment S2: Complete and submit the exercise started in class.

Session 3
Prof. Víctor Espinosa
vm.espinosa@salle.url.edu
Organisation and skills for innovation
50% Theory + 50% Practice
Pre-session tasks:
? Reading: Detonar la innovación (Ernst & Young) (pages 1 to 15).
Session content:
Theory block:
o iSkills: New profiles for innovation
o Intrapreneurship in the organisation
o Most common mistakes and obstacles
o Exercise to promote innovation in your organisation.
Practical section:
o Group exercise: Fostering intrapreneurship and environments that promote
innovation.
Post-session tasks:
? S3 assignment: Complete and submit the exercise started in class (submit to eStudy).

Session 4
Prof. Danilo Balcarcel
sergio.balcarcel@ext.salle.url.edu
Creativity and key techniques
40% Theory + 60% Practice
Pre-class assignments:
? No pre-class assignments are required.
Session content:
Theory section:
6
? From imagination to innovation
? Traditional versus radical creativity techniques: tools and methods,
usefulness and impact
? Design Thinking: fundamentals and phases
? Use and application of AI in the creative process

Session 5
Prof. Danilo Balcarcel
sergio.balcarcel@ext.salle.url.edu
Creativity workshop: Challenge-based innovation
100% Practical
Pre-session tasks:
- No pre-session tasks required.
Session content:
Practical block:
- Strategies for fostering disruptive thinking
- Creative development (CPS), lateral thinking and visual thinking
- Applications of new technologies to the creative process
- Practical workshop on challenges with the support of disruptive technologies

Follow-up tasks:
- No follow-up tasks
- Case study
Practical section:
- Case studies
Post-session tasks:
- No post-session tasks

Session 6
Prof. Víctor Espinosa
vmespinosa@salle.url.edu

Competitive strategy for innovation
50% Theory + 50% Practice
Previous tasks:
- No previous tasks are required.
Session content:
Theory section:
o Value generated and value captured
o New competitive spaces
o The value proposition
Practical section:
o Group exercise: Development of a Strategic Canvas
Post-session tasks:
- S6 assignment: Complete and submit the exercise started in class (submit to eStudy)

Session7
Prof. Dr. Anna M. Sánchez
anamaria.sanchez@ext.salle.url.edu
Ecosystems, Systematisation and Protection of Innovation
60% Theory + 40% Practice
Prior tasks:
- No prior tasks are required.
Session content:
Theory section:
o Metrics and indicators.
o Protection of innovation.
o The triple helix.
o Innovation ecosystems.
o Financing mechanisms.

Practical section:
o Exercise: Identify the advantages and disadvantages of systematising innovation.
Post-session tasks:
- No post-session tasks.

Session 8
Prof. Dr. Anna Sánchez
anamaria.sanchez@ext.salle.url.edu
Communication in Innovation
60% Theory + 40% Practice
Previous assignments:
-No previous assignments are required.
Session content:
Theory section:
o The process of selling the opportunity to management and the organisation.
o External communication and stakeholder management.
o Exercises
Practical section:
o Practical: Communication workshop (role play)
Post-session tasks:
- No post-session tasks

Session 9
Prof. Dr Anna Sánchez
anamaria.sanchez@ext.salle.url.edu
Workshop: Setting up an Innovation Office
100% Practical

Previous tasks:
- No previous tasks are required.

Session content:
Theory section:
Practical section:
o Workshop on setting up an Innovation Office
Subsequent tasks:
- Submit each group's work to eStudy

Teachers: Danilo Balcárcel and Víctor Espinosa
sergio.balcarcel@ext.salle.url.edu; vm.espinosa@salle.url.edu
Workshop: Identifying and defining disruptive opportunities
100% Practical
Previous tasks:
- There are no previous tasks for this session
Session content:
Theory section:
Practical section:
- Introduction to the case study (context of the sector, the market, and the technology)
-Creative dynamics
- Development of the case study (teamwork)
- Presentation of the work
- Conclusions and closing
Post-session tasks:
- Submit the work produced by each group to eStudy