Goals
With this Postgraduate Course in Digital Marketing you will acquire the necessary skils to face current and future challenges as a marketing professional. On completion of the program you will be able to:
- Manage and lead the online marketing department of a company, identifying the most appropriate digital marketing tools for the sector, in a 2.0 environment.
- Define a digital marketing strategy.
- Know the new marketing and communication tools offered on internet. Mastering concepts and strategies, SEO and SEM positioning techniques, search engine marketing, CRM, email marketing and social media optimization.
- Create a digital marketing plan.
- Learn how to plan and analyse outcome of internet campaigns.
- Lead a digital marketing department as a strategic business unit within the companies.
- Have a deep and complete vision of digital marketing and its business acceleration capabilities on the Internet.
- Master the necessary tools to analyse the online market with a critical eye and create the real business opportunities.
- Detect trends, best practices and activate mechanisms to stay updated in a sector as dynamic as the On-line sector.