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1. Digital Creativity on social networks
- Digital strategy: from planning to impact
- Blanding is not branding: how to avoid generic brands
- Branding in a digital world: keys to stand out
- Creativity on social media: formats and narratives
- The content plan: Lavazza
- Artificial intelligence workshop with Midjourney: imagine, generate, create
- Fundamentals of inbound marketing on social media
- TikTok workshop: creativity and algorithms on the most disruptive network
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2. Artificial Intelligence Applied to social networks
- AI and 360º marketing plan: strategic integration
- AI for community management: automation and personalization
- Ai insights workshops: discover what others don't see
- AI content marketing workshop: intelligent content creation
- ChatGPT and marketing workshop: prompts, automation, and creativity
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3. Marketing and Social Media
- Internal and external analysis: foundations for an effective strategy
- Full funnel social media content: content for each stage
- Facebook session: segmentation and conversion
- Twitch session: live engagement
- LinkedIn session: professional content with purpose
- Success stories: learn from those who do it well
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