Online Program in Marketing and Social Media

Specialize in the fields of branding and engagement in the Social Media sector. You will get a global overview on how to act in the different social networks

Nid: 20528
Goals

With the Program in Social Networks from La Salle-URL, you will have a global and transversal overview on Social Media:

  • You will learn how to design strategies for social networks integrated into a digital marketing plan.
  • You will master the use of the main social networks for brand management and audience relations.
  • You will develop innovative approaches in content creation, aligned with new digital formats and behaviors.
  • You will know how to apply artificial intelligence to optimize your social media strategy and generate personalized and effective content.
  • You will know how to develop a complete social media plan, consistent with the overall marketing objectives of a company or brand.