Course in eCommerce on Mobile Devices la salle campus barcelona

Course in Mobile eCommerce for your Business: from design to conversion

100% subsidised training for active professionals and unemployed people.

Nid: 27544
Syllabus
Part 1: Introduction to Mobile eCommerce

1. Introduction to mobile ecommerce

  • The importance of mobile devices (mobile)
    • Mobile usage statistics in ecommerce
    • Differences with traditional ecommerce
  • User behavior
    • Behavior and expectations
    • Personalization and user-centric experiences
    • Alignment of the business model with the channel. Not all models fit
  • Business models that fit with mobile
  • Differences between website and app
    • Types of eCommerce models
      • Online store
      • Affiliation
      • Dropshopping
      • Marketplace
      • Membership
      • Services
      • Mobile games

2. M-Commerce tools and technologies

  • Responsive and mobile-first web design
    • Basic principles
    • Mobile usability testing tools
  • Ecommerce mobile platforms and apps
    • Shopify, Magento, WooCommerce and others
    • Differences between mobile websites and native apps
  • Integration of key technologies
    • Bots and virtual assistants
    • Augmented reality and visual search
    • Geolocation technologies

3. Design and development for M-Commerce

  • Mobile user experience (UX) and UI design
    • Optimization for small screens
    • Navigation flow and conversions
    • Optimization of purchasing processes (Minimization of abandonments, one-click payments, retrivable cart)
    • Visual storytelling. Airbnb. Metrics to monitor
    • Ways to update an app
  • Mobile development systems. Native, hybrid, cross-platform, no-code, game engines
  • Speed and performance improvements
    • Techniques to speed up loading times
    • Implementing AMP (Accelerated Mobile Pages)
    • Effective use of images and video. CloudFlare R2. Distributed storage. Bundles.
  • Analysis of operations
    • ERP and CRM
    • Performance data monitoring and analysis

4. Payment methods

  • Payment platform
    • Types of payment methods
    • Stripe, PayPal
  • Compliance
    • GDPR
    • PCI Compliance
  • Market Plaus
    • App marketplace and your model
    • Mobile app upload process
  • Market analysis
    • Omnichannel
  • Mobile responsive eCommerce

5. Analysis and optimization

  • Data analytics in M-Commerce
    • Key metrics for mobile devices
    • Mobile analytics tools (Google Analytics, Firebase, Elastic, Quàntum Metrix, etc.)
  • A/B testing and experimentation
    • Methods for optimizing conversions
    • Functionality and user experience testing
    • Feature Flag

5. Safety

  • Generic security
    • Two-factor authentication
    • oauth2 protocols
  • Digital and mobile-specific security
    • SSL certificates
    • Card and CVV tokenization
    • BOTs, Akamai
    • KYC Know Your Customer. Banks

7. Application of marketing for mobile eCommerce

  • Deployment of the marketing plan for mobile eCommerce
  • Retargeting
  • Cross-channel strategies
  • Mobile marketing company business model
  • ASO. Mobile positioning
Part 2: Apps, gadgets and utilities

8. Identification of apps, gadgets and utilities

  • Bluetooth
  • iBeacon
  • Walle
  • Quick response
  • Near field communication
  • From the virtual to the physical world, and vice versa
  • Augmented reality
Part 3: Trends

9. Identificación de las tendencias

  • Advertgaming
  • Social, location, mobile (SoLoMo)
  • Visual search and image recognition apps
  • Bots as virtual assistants. AI
  • Personalized recommendations with machine learning
  • Social commerce and Advanced social commerce
  • Hybrid purchase models. Buy on one channel, pick up on another