This course seeks to assist you in:
Understanding Fundamentals: Acquire an in-depth comprehension of the fundamental principles, procedures, and approaches involved in market research.
Desiging Research: Acquire knowledge on how to formulate effective and efficient market research studies, which encompass selecting suitable research methods, sampling techniques, and data collection strategies.
Collecting Data: Delve into diverse means of collecting data, comprising surveys, interviews, focus groups, observations, and online analytics. Understand their strengths and weaknesses.
Analyzing Data: Enhance your abilities in scrutinizing market research data by utilizing both quantitative and qualitative techniques like statistical analysis. Additionally explore content analysis as well as sentiment analysis methodologies.
Understanding Consumer Behaviour: Probe into the psychological factors along with sociological components that influence consumer behavior. Gain valuable insights into consumers' preferences, needs,and decision-making processes facilitated by market research practices.
Conducting Competitor Analysis: Gain a comprehensive perspective on conducting competitor analyses aiming to assess competitors' strengths,inherent weaknesses gray areas, potential opportunities open for exploitation as well as threats present vying tests within today's competitive ambits.
Real World Application: Employ market research principles and practices to actual situations and case studies, acquiring hands-on experience in addressing marketing predicaments.
Technology Integration: Grasp the significance of technology and software applications in contemporary market research, encompassing survey platforms, data analytics software, and tools for data visualization.
Hands on Experience: Engage in real-world projects, interactive activities, and lifelike simulations to cultivate tangible competencies and a profound insight into the process of market research.

On the completion of this course students will be able to:
- Demonstrate proficiencies in the creation of effective market research studies, including the selection of appropriate methods and strategies for collecting data.
- Utilize quantitative and qualitative techniques to carefully analyse market research data, incorporating statistical and case based analysis.
- Identify and explain the psychological and sociological factors that influence consumer behavior, resulting in valuable insights for decision-making purposes.
- Conduct competitor analyses in order to evaluate the strengths, weaknesses, opportunities, and threats present within a given competitive landscape.
- Employ principles of market research in practical settings and case studies to demonstrate problem-solving capabilities effectively.
- Apply technological tools and software applications geared towards gathering data, analyzing information, as well as visualizing results within the context of conducting market research.