Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.

Sports business

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Description
During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. While sports have been affected by and simultaneously contributed to accelerated globalizing tendencies, some important distinctions can be made between sports industry models in the US and Europe (Symanski, 2009). Focusing on the European sports industry, this course highlights the structures and systems of governance, and the ownership, financing and management of leagues, teams, facilities and events. Case studies examined include Euroleague Basketball, FC Barcelona, the English Premier League, London 2012 Olympic Games, and innovations in new stadium developments in Europe. The comparison continues with an analysis of media rights negotiations and commercialization processes for major sports such as Cricket, F1 and Moto Sports. The role of sports marketing, in particular the management of endorsement deals and brands by leading sports apparel companies such as Nike, Adidas and Puma in US and European markets are compared. Throughout the course critical analysis of key issues and controversies affecting the sports industry in Europe is undertaken, including the over-commercialization of sports, ethical scandals involving sports betting, and the sustainability of team and league business models and changing technological innovations in sport. On completion of the course students will be able to: 1) Articulate the complexities of the European sports industry and its economic, social and cultural importance. 2) Compare and contrast the US and European sports industries in terms of governance systems, ownership and business models, competitive strategies, financial management, technology and innovation management, fan behaviour, communication and commercialization strategies. 3) Critically analyse the key issues and controversies facing the European sports industry as part of accelerated globalizing processes. 4) Accurately identify and rationally evaluate established and emerging trends in the current and future management of sports entities, facilities and events in Europe.
Type Subject
Optativa
Semester
First
Credits
5.00

Titular Professors

Dawn Karen Hiscock
Professor

Professors

Dawn Karen Hiscock
Previous Knowledge
Objectives

This course seeks:
1. To raise awareness of the Sports Business world
2. To understand the component parts of the Business of Sport
3. To understand the magnitude of the sport industry
4. To develop personal study and analytical skills
5. To develop a thorough knowledge of international sports organizations and the influences upon them
6. To appreciate the changing structure and relationships within the sports industries
7. To evaluate the future model of sport as a business.

Contents

- Sport Media, Sport Governance, and a history of Sports in Europe.
- Professional Leagues and Clubs: Ownership, Structure and Financing
- European Event and Facility Management. Stadium design in Europe.
- The European Sports Consumer
- Sponsorship, Branding and Endorsement

Methodology

METHOD OF PRESENTATION:
Online and presencial lectures: These will provide students with the theoretical constructs and concepts used within the course and also to clarify content issues and application.

Class debates and discussion: These serve to facilitate further understanding and application of concepts covered in class lectures and reading material / case studies.

Analysis of audio-visual materials: Use of a variety of audio and web based materials brings concepts and issues to life and allows for students to fully appreciate the issues being discussed throughout the course.

eStudy and course discussion sites: Additional materials to back up the class lectures will be found on Moodle and the class discussion site through which current information can be delivered to students throughout the course and interaction is expected.

Evaluation

Class participation and completion of weekly Challenges (30%)
Blog creation and presentation (20%)
Technology applied essay (30%)
Final exam (20%)

Evaluation Criteria
Basic Bibliography

There is no set textbook for this course but a series of readings and website activities will be given for specific class sessions, and which you are expected to read prior to those sessions.

The following books are recommended to supplement class lectures:
- The Business of Sport Management (2nd ed), Beech and Chadwick, Pearson
- Soccernomics, Kuper and Sztmanski, Nation Books
- International Cases in the Business of Sport, Chadwick and Arthur, Butterworth Heinemann

You should also follow regularly the following websites and blogs:
http://www.kennethcortsen.com
http://www.uefa.com
http://www.euroleague.com
http://www.theguardian.com
http://www.bbc.co.uk

Additional Material