Continuous Assessment
REQUIREMENTS, EXPECTATIONS, AND ASSESSMENT
PUNCTUALITY (respect for your time and that of others!) and active PARTICIPATION (of highest quality and building on the comments of your classmates) are two essential requirements for this course.
Your final grade consists of four parts:
1. Class Attendance (10%)
2. Participation (10%)
3. Topic Presentations (15%)
4. Creative Transformation Project (20%)
5. Innovation Project (30%)
6. Final Exam (15%)

To successfully complete the course, you must have made the minimum required grade for passing in each of the five parts.
If you fail the course, re-take exams will include 1) a theoretical exam 70%, 2) topic presentation 30%.
Identified cases of PLAGIARISM in individual or group submissions will lead to suspending the course.
Below are the evaluation criteria for each part:
1) Class Attendance: Students are permitted 4 absences without penalty (or need for medical or other justification). The 5th absence results in the loss of 0.25 points, the 6th absence in a further 0.25 points, the 7th absence in a further 0.25 points, and with the 8th absence the student receives a 0 for attendance.
Note: After 8 absences this is a serious situation and you are in danger of failing the course.

2) Class Participation: Come to class ON TIME, PREPARED to take part in the case discussions and other activities. You will be assessed on the QUALITY of your comments and your ability to CONNECT with and build upon the comments made by your colleagues.
Note: Absence from class for any reason will result as a 0 for that class unless you turn in a written summary of the materials for that day.
If you miss more than 8 class sessions during the semester, you will automatically receive a 0 for participation.
3) Group Topic Presentations: The second half of the course will include many topics related to innovation. In groups of 2 or 3, students are expected to present one of these topics. Background materials and details on what to present for your specific topic will be provided.
a. Disruptive innovation
b. Open innovation
c. Ecosystems and platforms
d. Adoption and diffusion
e. Innovation culture
f. Social innovation
g. Trend hunting and futuring
h. Co-creation
i. Innovation in a specific sector (sports, entertainment, etc.)
Note: if you are unprepared on the day you´re supposed to present and you haven´t given at least 24 hours´ notice, you will receive a 0.
4) Creative Transformation Project: You will have several exercises to prepare in the second half of the course where you will observe customers, communicate visually through silent design, prepare case studies on topics like open innovation and blue ocean, etc. Your work will be evaluated through class discussion, submission of written analysis, or class presentation.
Note: if you are unprepared on the day you´re supposed to present and you haven´t given at least 24 hours´ notice, you will need to present individually or receive a 0.
5) Company Innovation Project: You will be given 3 possible challenges to work on. Each team of 5 students will choose one of the challenges, explore the current situation using the process and tools we discuss in class, observe customers and identify the problems they face, and propose a portfolio of three innovative solutions to those problems. You should then analyze each solution, and recommend one final innovation. The goal is to demonstrate your ability to apply the concepts from the class in a situation of your choosing. For those students also taking the New Product Development course, you will develop prototypes in that course in the second half of the semester.

Final Presentation:
15 minutes (10-15 slides maximum)

1. Context (25%) 3 slides
- SWOT
- Current Customer Journey
- Also, you should create a Strategy Canvas (Blue Ocean) for the current industry
2. Innovations (30%) 2-3 slides
- Explain the process for identifying the problems and potential solutions. Show how you applied specific tools from the course (design thinking, observation, SCAMPER, etc.)
- Analyze 3 potential innovations, and explain which one has the most potential and why.
3. Final Solution (20%) 2-3 slides
- Show a visual prototype of the solution.
- Use the Four Actions Framework to show how you are changing the current industry factors to create a blue ocean, and show a new Strategy Canvas which compares your new innovation to the rest of the industry.
- Show the new Customer Journey
4. Economics (5%) 1-2 slides
- Document in as much detail as possible the sources and impacts of value to the organization from your plan as well as the costs involved.
5. Organizational Implementation (20%) 3 slides
- Document what you expect are the critical success factors for the implementation.
- Provide a timeline and a plan for implementation.
- Analyze the potential adoption of your innovation using Roger´s Five Factors.

6) Final Exam - there will be a final exam at the end of the course on the innovation topics from the topic presentations.