Description
We are immersed in the digital revolution, a technological, social and cultural revolution that is profoundly transforming the way we communicate, relate, work, we learn and enjoy. Individuals, both in their facet of consumers and in that of workers, are changing their behaviours as they incorporate into their lifestyle the technological tools that we group under the concept of digital technologies. Companies face a great challenge: taking advantage of new digital opportunities, avoiding succumb to the disruption that digitization will bring to many sectors. All of this translates into new projects which will form a company's digital transformation plan. These projects will affect their companies and their business model and will set the strategic direction of their organizations in the next decade, however there are many project managers who are not equipped with the necessary knowledge to manage them. With this program we aspire to provide project managers with insight into the process of digitization, how it affects their companies and what aspects they should consider to manage said projects. We will accompany you on a journey through the dimensions of digital transformation, from social networks to changes in organizations, through digital marketing or Big Data.
Type Subject
Optativa
Semester
Second
Credits
5.00

Titular Professors

Previous Knowledge

No prior knowledge

Objectives

1. Starting up, planning, performing, monitoring and closing a project.
2. Foreseeing situations that may impact the project.
3. Assessing project results.
4. Estimating the required resources and duration when planning the project activities.
5. Developing Project Management skills in specific areas or disciplines.
6. Project Management techniques and tools to projects belonging to a specific industry.

Contents

1. Introduction to digitalization and digital transformation.
2. Design of digitalization / Digital transformation I.
3. Design of digitalization / Digital transformation II.
4. Ways to applied digitalization / Digital transformation.
5. Emerging technologies that mark the transformation of business management.
6. Internet of things, cybersecurity and applied artificial intelligence, augmented and extended virtual reality in the post-communication era and advantages analytics.
7. Smart manufacturing, 3d printing / Additive manufacturing and blockchain.

Methodology

The teaching methodology used in the on-campus modality is divided into four steps for each of the sessions that make up the subjects of the program:
• Students must prepare at home the previous tasks of the session recommended by the teacher: reading an article, watching a video, solving a practical case or exercise, etc. In this way, the student prepares the topic of the session and acquires prior knowledge that will allow him to take better advantage of the session together with the teacher and the rest of the classmates.
• The teacher dedicates the first part of the session to working on the concepts related to the theme of the day, encouraging debate and discussion among the students, taking advantage of the fact that they have prepared the previous tasks and are based on prior knowledge.
• The teacher dedicates the second part of the session to the analysis, debate and resolution of the practical case or exercise proposed in the previous tasks. In this way, the concepts covered in the first part of the session are taken to a practical environment to strengthen the student's learning. It is essential that students work on the case or exercise at home to make the most of the contributions of the rest of their classmates during the second part of the session, as well as make valuable contributions to the group.
• It is recommended that students prepare at home the subsequent tasks of the session recommended by the teacher, which aim to finish consolidating the knowledge discussed and worked on in class.

The teaching methodology used in the online modality is based on a proprietary methodology developed by La Salle URL called SDBL (Self Directed Based Learning). SDBL is an active methodology based on situational learning and self-directed learning. With situational learning, the student is taught, through challenges, to address real problems and situations of the company with which he can consolidate the new knowledge acquired. With self-directed learning, the student decides how to advance in their training based on their previous experience.
Weekly, the LMS (Learning Management System) platform releases the content of a new topic. The operation of the week is as follows:
• kick-off Synchronous session:
o The teacher makes an overview of the contents and tasks that the student will find throughout the week. The objective of this meeting is to try to discover and reveal on a personal level which aspects of the week that are going to be discussed may be more difficult for the student individually.
o The teacher solves possible doubts of the students about the subject of the previous week.
• Among synchronous connections:
o The student visualizes the content of the sessions and develops the tasks entrusted to him about the topic of the week to consolidate knowledge and identify doubts.
• Check point Synchronous session:
o The teacher solves any doubts that students may have about the contents of the current week.
o The teacher presents additional content or practical cases, which are interesting for the students.
o The teacher generates debate and discussion among the students about the content of the current week to help the students in their assimilation, therefore, improving their learning.
o The teacher provides oral feedback about the deliverables registered by the students in the feedback well of the previous week, emphasizing the difficulties and errors found. This instance is for feedback only and not for qualification. The feedback wells are an instrument for the students to validate with the mentor, in general terms, the resolution to the proposed tasks. In this way, the feedback wells are created thinking of giving the students an opportunity to feel the answers with the mentor. Based on the feedback provided by the mentor, the students will be able to finish developing the task and present it as a final deliverable, with the advantage of having had prior advice from the teacher.
• Rest of the week. The objective is to finish the development of the tasks of the current week from the clarifications received in the synchronous check point session to pass the exercises, tasks and / or deliverables of the topic. It is worth mentioning that most of the time spent during this last part of the week should be spent on solving tasks and deliverables, rather than assimilating content (an aspect that should have been resolved between the kick-off and check point sessions).
The LMS platform gradually opens content (week by week) so that the whole group follows the same academic itinerary. In other words, the sequential opening of topics is done so that all students in the program are working on the same subjects simultaneously.

Evaluation

In the on-campus modality: The evaluation of the subject will be based on the individual performance of the student, the grade obtained by the group work and the grade obtained in the final objective test.

In the online modality: The evaluation of the subject will be based on the individual performance of the student and the grade obtained in the final objective test.

Evaluation Criteria

On-campus modality:
• Development of practical case (individual work): 40%
• Subject work (group work): 30%
• Final objective test (multiple choice test): 30%

Online modality:
• Individual work (case resolution): 60%
• Final objective test (multiple choice test): 40%

Basic Bibliography

• Industria de Transformación Digital 4.0. Jayaraman Kalaimani y Prashant Kumar, 2018
• La sociedad hiperdigital, Alberto Delgado, 2018
• Qué haremos cuando las máquinas lo hagan todo, Malcom Frank, Paul Roehrig, Ben Pring, 2018
• Un manual de metodología de gestión de transformación empresarial, Axel Uhl & Lars Alexander
Gollenia, 2016
• Transformación de la empresa digital, Axel Uhl y Lars Alexander Gollenia, 2014
• Industria de Transformación Digital 4.0. Jayaraman Kalaimani y Prashant Kumar, 2018
• La sociedad hiperdigital, Alberto Delgado, 2018
• Qué haremos cuando las máquinas lo hagan todo, Malcom Frank, Paul Roehrig, Ben Pring, 2018
• Un manual de metodología de gestión de transformación empresarial, Axel Uhl & Lars Alexander
Gollenia, 2016
• Transformación de la empresa digital, Axel Uhl y Lars Alexander Gollenia, 2014

Additional Material

• El lobo con ropa de CIO, Tina Nunno, Gartner INC., 2015
• Innovación abierta, Henry W. Chesbrough, 2009
• Computación en la nube, estrategias comerciales y de TI avanzadas para extraer valor tangible, Philippe A.
• Abdoulaye, 2014
• Cerebro global, Satish Nambisan, Mohanbir Sawhey, 2008
• Digitalízate, Alberto Delgado, 2016
• Capacidad adaptativa, Juan Carlos Eichhloz, 2015