Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.


Microeconomics studies the behaviour of individual economic agents (firms and consumers) and their interaction in the market place, introducing students to the basic analytical tools, reasoning and language of economics. This course approaches the topic in two ways. It provides an introductory overview of the main pillars of microeconomic theory: the price mechanism and decision-making; demand and supply; the operation of markets; the theory of the firm; monopoly and competition; efficiency and the role of government. In parallel, it explores how applicable these theories are, via project work on markets for specific products and services.
Type Subject
Primer - Obligatoria

Titular Professors

Previous Knowledge

Students should come away with an understanding of the fundamental forces driving decision- making on the part of firms and consumers; of how to assess the costs and benefits of these decisions, for both private agents and society as a whole; of how a "perfectly competitive" market should work and benefit society; of how most markets are in fact "imperfect" and how governments can alter market outcomes, for better or for worse.


On the completion of this course students should be able to:

Understand the determination of supply and demand.

Understand market forces and the determination of prices

Understand the concepts of efficiency and economic welfare

Understand the government's role in regulating markets and firm behavior

Understand the different types of market structures -perfect competition, monopoly, oligopoly, monopolistic competition

Gain insight into the characteristics and functioning of how product and service markets work in the real world, and how applicable and relevant theory is for understanding these markets.


Methodology Lectures will follow closely the structure and content set out in the main textbook ECONOMICS by Mankiw, N. Gregory and Taylor, Mark P.
Students are expected to come to class prepared, having completed a first approximation to each topic.
Lecture slides will be available to download, and online videos will also be referenced for class preparation and review. Good preparation will generate more time for interactive class sessions and project work.
Students will form project groups at the beginning of the course. Each group will choose a market sector (for any product or service) which will be the focus of weekly project work and a final presentation.
The project will progressively construct a comprehensive profile of the chosen market, incorporating what we have learned about each topic into the analysis. The grade for this project will be based on both weekly work and the final presentation.
Weekly homework quizzes will also be assigned to test students' knowledge of the material covered in the lectures and should help students to develop a regular study routine and sit the exams with confidence.


The final grade will be based on the following:

Class Participation 10%

Market Project 25%

Homework completion 10%

Mid-term exam 25%

Final examination 30%

Evaluation Criteria
Basic Bibliography

Mankiw, G., Taylor, M., ECONOMICS, Cengage Learning EMEA, 4th edition 2018

Additional Material