Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.

Business Communication Skills I

Back to Syllabus

Description
Business Communication Skills I will focus on a range of skills that are essential for professionals in a global business environment: understanding the changing role of communication, developing strong oral and written communication skills, working in teams and identifying abilities needed to be effective in an intercultural context. This course is designed to increase your awareness of the important role of communication in companies, as well as in your everyday personal and professional lives.
Type Subject
Primer - Obligatoria
Semester
First
Course
1
Credits
4.00

Titular Professors

Liliana Angelica Rodriguez Galicia
Professor

Professors

Liliana Angelica Rodriguez Galicia
Liliana Rocio López Suárez
Marina Ruiz Tada
Olivia Satori
Marta Bernabeu Torrecilla
Previous Knowledge
Objectives

Define and describe the foundations for oral and written business communication.
Identify and implement best practices in making effective presentations.
Identify and implement best practices in written communication.
Identify and implement best practices in contexts where business communication occurs, such as teams and in leadership positions.

Contents

Below you can find the main topics that will be covered:
Topic 1: Welcome and Introduction to the course/ Why Is It Important to Communicate Well?
Topic 2: Developing Business Presentations/ Introduction to the Speech to Demonstrate
Topic 3: Organization and Outlines/ Practicing the Speech to Demonstrate
Topic 4: Effective Business Writing/ Practicing the Speech to Demonstrate
Topic 5: Writing Preparation/ Practicing the Speech to Demonstrate
Topic 6: Presentations to Persuade/ Writing/ Introduction to the Speech to Persuade
Topic 7: Business Writing in Action/ Practicing the Speech to Persuade
Topic 8: Business Writing in Action/ Practicing the Speech to Persuade
Topic 9: Business Writing in Action/ Practicing the Speech to Persuade
Topic 10: Introduction to Final Group Project
Topic 11: Intercultural and International Business Communication
Topic 12: Final Group Communication Project Preparation
Topic 13: Revise and Check

Methodology

The learning approach is based on a range of teaching methods that seek to foster your understanding of communication and the development of practical communication skills. A hands-on approach is taken throughout the course with out-of-class readings, assignments and exercises; teamwork activities; individual and group presentations; exercises and discussions.

Classes are designed to maximize student participation and debate. Participative attendance is a major component of this course.

Evaluation

Your Final Grade for this course will be calculated as follows:

10% Innovation and inspiration

25% Continuous Assessment: Quality class participation, including homework, classroom tasks. A percentage may be included for the quality or quantity of your attendance. Late assignments will not be accepted.

10% First presentation (speech to demonstrate)

15% Second presentation in pairs (speech to persuade)

15% Mid-term exam score (short and long questions)

25% Final group presentation

Evaluation Criteria
Basic Bibliography

Business Communication for Success, ebook available online: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=8

Additional Material