Description
In this subject the student will learn the necessary marketing and financial tools and knowledge to be able to create creative companies and to be able to financially manage digital projects.
Type Subject
Tercer - Obligatoria
Semester
Second
Course
3
Credits
4.00
Titular Professors
Professor
Previous Knowledge
Objectives
"RA88 The student is able to apply marketing tools for the conceptualization of digital content.
RA89 The student knows the financial principles that govern communication and creative projects and companies
RA93 The student knows the sources of financing to carry out an artistic creation.
Contents
Methodology
The subject will be developed through active and participatory teaching methodologies that help the student to assimilate the knowledge, competences and learning objectives of the subject. The cooperative work as well as the autonomous work will be promoted, strengthening the interrelation between student and teacher; as well as the interdisciplinarity that will give the opportunity to expand concepts between diverse matters.
Evaluation
Evaluation Criteria
Basic Bibliography
Additional Material