Goals
During the University Expert in Big Data Analytics and Data you will be able to:
- Analyze customer reviews on social media using Natural Language Processing (NLP) methods.
- Train an algorithm and predict the success of a marketing campaign.
- Understand how Amazon, Airbnb or Spotify apply the capabilities offered by data science and what advantages provides them over their competitors.
- Apply similar techniques like Netflix or Facebook, platforms that recommend the best product or service to each client in an automatized way.
- Learn how to turn data into visual and understandable information.
- Understand the data visualization process, key elements, and the main tools for creating visualizations.
- Know the techniques of Data Storytelling as last mile analysis to communicate and narrate data effectively.
- Practice structured critical thinking and have a hypothesis-based approach to data exploration.
- Achieve the ability to create data visualizations to explore, explain and analyze visually, through continuous practice.