Goals
With the University Expert in Social Networks from La Salle-URL, you will have a global and transversal overview on Social Media. On completion of the course you will be able to:
- Understand the application, potential and added value of the use and management of social networks integrated in the strategy of marketing and business communication.
- Master the elements, indicators and keys of Social Media to manage the relationship between brands and users in companies.
- Use the tools that will allow you to design and manage Social Media campaigns.
- Plan and execute tactical communication and marketing actions on social networks and other user communities on the Internet.
- Know the latest trends and innovations in marketing, communication and measurement in social networks.
In addition, you will develop a series of competencies and skills attributed to the added value of training:
- Know, interact and learn from the hands of the best professionals in the sector, experts in marketing and social networks.
- Obtain a global and transversal vision of how to act in the different social channels through cases based on real experiences.
- Obtain competences to work in branding and engagement in the social networks.