Online University Expert in Marketing and Social Media

Specialize in the fields of branding and engagement in the Social Media sector. You will get a global overview on how to act in the different social networks

Nid: 20528

With the University Expert in Social Networks from La Salle-URL, you will have a global and transversal overview on Social Media. On completion of the course you will be able to:

  • Understand the application, potential and added value of the use and management of social networks integrated in the strategy of marketing and business communication.
  • Master the elements, indicators and keys of Social Media to manage the relationship between brands and users in companies.
  • Use the tools that will allow you to design and manage Social Media campaigns.
  • Plan and execute tactical communication and marketing actions on social networks and other user communities on the Internet.
  • Know the latest trends and innovations in marketing, communication and measurement in social networks.

In addition, you will develop a series of competencies and skills attributed to the added value of training:

  • Know, interact and learn from the hands of the best professionals in the sector, experts in marketing and social networks.
  • Obtain a global and transversal vision of how to act in the different social channels through cases based on real experiences.
  • Obtain competences to work in branding and engagement in the social networks.