Course in Creativity and Innovation: Business Innovation

Acquire the grounding you need to lead and implement innovation initiatives in your company.

Nid: 7407
Syllabus

Innovation management: Business Innovation – 10 ECTS
  1. 1. Fundamentals of innovation in the company
    1. Innovation as a fundamental pillar for the success of the company
    2. The innovation cycle and main models
    3. Adoption and diffusion of innovation
    4. Degrees and types of innovation: disruptive innovation
    5. Real cases and examples
  1. 2. Creativity I: main techniques
    1. From imagination to innovation
    2. Phases of a creative process
    3. Creativity techniques
    4. Practical workshop
  1. 3. The Innovation Process
    1. Main phases of an innovation process
    2. Search for ideas to innovate – Technology watch
    3. Open innovation and its main advantages
    4. Open innovation scenarios: real examples
    5. The customer as the center of the innovative process
  1. 4. Organization and skills to innovate
    1. Organizational structures to innovate
    2. iSkills: new profiles to innovate
    3. Intrapreneurship in the organization
    4. Most common mistakes and obstacles
    5. How to promote innovation in your organization
  1. 5. Creativity II: challenge-based innovation workshop
    1. Disruptive thinking
    2. Creative development
    3. Proposed solutions
  1. 6. Competitive strategies to innovate
    1. Sustainable competitive advantage
    2. Competitive strategies: imitability versus resource capacity
    3. Creation of new spaces and opportunities
    4. Competitive value proposition
    5. Case Study: Strategic Business Canvas
  1. 7. Systematization and protection of innovation
    1. Innovation management models and standards
    2. Innovation certification
    3. Metrics and indicators
    4. Protection: designs, trademarks and intellectual property
    5. Creation and management of patents
  1. 8. Ecosystems and innovation financing
    1. Innovation ecosystems and platforms
    2. Collaboration and knowledge networks
    3. Public and private funding channels
    4. Key opportunity selection criteria
  1. 9. Creativity III: final practical workshop
    1. Introduction to the case study (industry and market context)
    2. Creative dynamics
    3. Case development (teamwork)
    4. Presentation of the works
    5. Final conclusions and closure