Titular Professors
The student has the necessary and basic knowledge about Graphic Design.
The student applies creativity and artistic fundamentals in the design of interfaces and visual communication elements.
The student can identify, formulate and solve Usability problems in multidisciplinary environments, both as a team and individually.
Topic 1. Introduction to design. Calligraphic practice. Typography and typographic composition.
Topic 2. Graphic expression techniques. Briefing for a designer. Communicating through materials.
Topic 3. Speculative design.
Topic 4. Social design. Sustainable design.
The subject will be developed through active and participatory teaching methodologies that help the student to assimilate the knowledge, competences and learning objectives of the subject. The cooperative work as well as the autonomous work will be promoted, strengthening the interrelation between student and teacher; as well as the interdisciplinarity that will give the opportunity to expand concepts between diverse matters.
Aicher, Otl. El mundo como proyecto. Barcelona: GG, 2005
Dunne, Anthony & Raby, Fiona. Speculative Everything: design, fiction, and social dreaming. Massachusetts: MIT. 2013
Hochuli, Jost. El detalle en la tipografía. Valencia: Campgràfic Editors, 1987
Jardí, Enric. Pensar con imágenes. Barcelona: GG, 2012
Manzini, Ezio. Cuando todos diseñan. Una introducción al diseño para la innovación social. Madrid: Experimenta Theoria, 2015
Mediavilla, Claude. Caligrafía. València: Campgràfic, 2005
Müller-Brockmann, J. Sistemas de retículas. Barcelona: Gustavo Gili, 1982