Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.

Creativity and Innovation in Technological Organizations

Technological innovation is increasingly the source of sustainable competitive advantage for firms around the world. However, building an organization to successfully and repeatedly bring technological innovations to market is a daunting managerial challenge. In this course we focus on the practices and processes that managers use to manage innovation effectively. We will work on a human perspective, understanding your own creativity and skills as well as those of users; and a strategic perspective, looking at tools, techniques, and processes to create and manage innovation.
Type Subject
Tercer - Obligatoria
Previous Knowledge

By the end of the course the students will develop skills in:
- Understand the concepts creativity, invention, imagination, and innovation
- Understand the main tools used for creative problem solving
- Understand concepts related to idea generation and evaluation
- Understand various types of innovation including:
- Disruptive innovation and Incremental Innovation
- Open innovation
- Blue Ocean Strategy
- Innovation Culture
- User innovation and lead user research
- Innovation Adoption and Diffusion and Strategic Roadmaps
- Understand the practical implications for bringing innovations to market


Class 1
Session 1 - Introducing students to the course and reviewing the assessments and evaluation criteria
Session 2 - An overview of neuroscience about perception and creativity

Class 2
Session 3 - How to push to connect new ideas (A+B=C) - How to push connecting existing ideas to create new and original ones.
Session 4 - Creative Technique: Personal Analogy - Use this creative tool to explore the meaning of thinking differently, discovering new points of view about daily objects.

Class 03
Session 5 - Introduction Mind Maps
Session 6 - Exploring ideas with Mind Maps

Class 04
Session 7 - Exploring ideas with Mind Maps
Session 8 - Mind Map applied to problem-solving

Class 05
Session 9 - Random connexion, push to connect
Session 10 - Think outside of the box, how to solve a problem (Create a song)

Class 06
Session 11 - Mid-term presentation tutoring
Session 12 - Morphological analysis

Class 07 - Creativity Presentation
Session 13 - Mid-term presentations
Session 14 - Mid-term presentations

Session 1 - Introduction and 10 Types of Innovation
Session 2 - Disruptive Innovation and Blue Ocean Strategy
Session 3 - Open Innovation and User Innovation
Session 4 - Platforms and ecosystem
Session 5 - Innovation adoptions and diffusion
Session 6 - Innovation culture - Creating High performance teams
Session 7 - Tutoring for Topic presentations


The course sessions will combine lectures, discussions, cases, videos, student presentations, and exercises. Students are expected to participate actively in class discussion. The students will be guided through the course by professors who will provide support to students at key moments. Classes are theoretical and practical, professors will explain necessary theory. The concepts will be applied in group work in order to deliver a class activity that should be presented at the end of each session. The groups will then receive feedback on their work.
At the middle (Midterm exam) and at the end (Final exam) of the course students have to organize in groups and will work on a presentation to apply the knowledge and theory from the course. In each session a new topic is introduced with the opportunity to do an activity to practice and learn the concepts. A major part of the grading of the course will be based on group work and presentations. Therefore group work and self-organization will be important for a successful evaluation of the course.


1. Class Attendance and Participation (12,5%) - Creativity
- Attendance
- Assignment 01 - The Personal Analogy (Individual)
- Assignment 02 - Random connexion sentences (Individual)
- Assignment 03 - the Song (Groupal)

2. Innovation Case Studies (25%) - Innovation in Organizations
- Golden circle of Innovation and Types of Innovation Essay
- Blue Ocean Strategy Case Study
- Open Innovation Essay
- Platforms and Ecosystems Case Study

3. Class Attendance and Participation (12,5%) - Innovation
- One class activity in each Innovation session

4. Topic Presentations (25%) - Innovation in organizations

5. Creative Idea Presentation (25%) - Creativity

Evaluation Criteria
Basic Bibliography

- Von Hippel, Eric (2005) Democratizing Innovation, Cambridge, MA: MIT Press
- Kim, W.C.; Mauborgne, R. (2004). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press
- Parket, G., Val Alstyne, M., Choudary, S.P. (2016) Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You. New York: W. W. Norton & Company
- Rogers, Everett (16 August 2003). Diffusion of Innovations, 5th Edition. Simon and Schuster.
- F. Laloux. (2014) Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness. Nelson Parker

Additional Material