Mohmad Ahmad Safi Núñez

E-mail
mohmadahmad.safi@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Innovation and UX Lecturer | UX Researcher at adidas
La Salle Campus Barcelona – Universitat Ramon Llull

Education

  • MBA in Marketing, EADA Business School
  • Specialised training in UX/UI Design, Ironhack

Teaching activity

Lecturer at La Salle Campus Barcelona – Universitat Ramon Llull, teaching courses in Digital Business and Management of Business and Technology programmes.

Focuses on innovation, new product development, creativity and design thinking, with a strong user-centered and practical approach.

Research and transfer activity

Focused on UX research, innovation and product design, with expertise in understanding user behaviour and generating strategic insights for decision-making.

Specialised in qualitative research, data analysis, user-centred design and workshop facilitation for co-creation and stakeholder alignment.

Professional activity

Senior UX Researcher at adidas, contributing to global research initiatives to improve digital user experiences and support strategic decision-making for digital products.

Previous experience in UX consulting and digital strategy, working across international projects in markets such as the USA, Brazil and the Philippines.

Active mentor within international design communities (ADPList), supporting career development in UX and digital product fields.

Additional information

Multicultural professional background (Guatemala, USA, Palestinian heritage, Spain). Specialised in UX research, innovation and digital experience design, with strong communication and facilitation skills.