10 June 2024

Campus students respond to the challenges posed by the business world

T-Systems, Danone, Nestlé, Siemens, Transports Metropolitans de Barcelona and SEAT:CODE participate in an initiative that links the university with the companies

La Salle Campus Barcelona, founding member of the Universitat Ramon Llull, maintains a close relationship with the business world and this allows it to link the student educational process with practical situations that develop on a daily basis in the different professional sectors. Along these lines, undergraduate students from the campus have participated in different challenges proposed to them by the companies T-Systems, Danone, Nestlé, Siemens, Transports Metropolitans de Barcelona (TMB) and SEAT:CODE, members of the Corporate Board Council (CBC), the Business Council of La Salle Campus Barcelona.

The objective of the challenges is to put students in real situations and have them present a project that responds to the needs of each company, working as a team and thinking about innovative proposals. The participating companies have posed challenges ranging from improving the user experience to the uses of technology to be more efficient, to issues focused on the business plan or the sustainability of the participating companies.

The students' projects have been very well received by the companies, as Susana Pastor, Global IT Hub Manager at Nestlé, explains: “We are extremely proud to have participated in this experience, as it has been incredibly valuable for us. This collaboration has not only allowed us to explore new proposals and perspectives to address the challenges raised, but has also reinforced the importance of strengthening our alliances with educational institutions to promote joint learning and innovation.” Pastor is satisfied with how the entire process has gone: “This experience has given us the opportunity to connect with the professionals of the future, whose proposals not only addressed the problems effectively, but also offered new perspectives that enriched our understanding of how to get the most out of GenAI. The dedication and enthusiasm they demonstrated are a testament to the excellent educational work carried out by La Salle Campus Barcelona. Therefore, we firmly believe in the importance of these partnerships, as they foster mutual growth and learning.”

On the other hand, Noelia García Soberón, Danone's Human Resources Business Partner, explains how they have experienced the entire process: “The collaboration with La Salle Campus Barcelona has been a very positive experience for both Danone and the students. It allowed us to connect with young talent, offer real-world use cases, and provide pragmatic feedback. “The students’ innovative proposals brought new perspectives and enriched our understanding of how data and technology can improve business practices”. She adds: “This collaboration exemplifies our commitment to leveraging data and technology to transform and improve our operations at Danone. “We value the knowledge and creativity that young talent brings to the table, and we look forward to more fruitful partnerships in the future”.

Finally, Eduard Marfà, Global Marketing Director, Consumer Products & Retail at Siemens, refers to the mutual benefit that the challenge model represents: “The experience of business challenges with students is always positive and recommended, from the point of view. of the company, it is interesting to see how the students face and solve challenges from a different and very professional point of view. Many of the solutions presented by the students could perfectly be part of our company's execution portfolio, which indicates the level of the students and their preparation."

The success of this activity and the good harmony between the companies and the students reinforce the model of learning through practice, learning by doing, practiced by La Salle Campus Barcelona and which is reflected in the initiatives promoted by the academy and in cooperation with the business world.