Technology is an essential part of any modern business nowadays, and amongst all new technologies, the Internet is clearly the most powerful, omnipresent, and the one which has the biggest potential to help make any business a successful one. Most of the most renowned young companies such as Google and Facebook have built their success around the Internet and the right multimedia technologies that have allowed them to reach all kind of users around the world, may it be through a computer, a handheld device, or any other interactive interface. The aim of this course is to provide a solid knowledge about nowadays existing state-of-the-art technologies centered on the Internet, which might provide any business the power to reach and engage thousands of users worldwide. The syllabus for the course covers the following main topics: 1. Information technologies & social media; 2. Advanced technologic trends; 3. Interactive interfaces & game technologies; 4. Mobile apps; and 5. Web creation.
Type Subject
Tercer - Obligatoria
Previous Knowledge


1. To know nowadays most relevant state-of-the-art multimedia technologies especially those focused on online business.
2. To acquire a general technological background which allows the students to decide which technologies are best suitable, and why, for supporting the success of a specific business.
3. To increase the ability and skills necessary to use the Internet and multimedia technologies to work collaboratively and find solutions to arising challenges.
4. To work hands-on on a software project related to the Internet and multimedia technologies, in order to better understand the process and costs of general software development.
5. To obtain a general understanding on the difference in terms of internal technology and development between web applications and mobile native applications.
6. To be able to develop web application interfaces and mobile apps using the appropriate software tools available.


- Advanced knowledge about current Internet technologies.
- Basic ability to design web and mobile applications.
- Analysis of technological project requirements and planning of suitable development strategies.
- Understanding of contemporaneous technologies and the need to keep a continuous learning.
- Search of information through the Internet.
- Self-learning.
- Critical Thinking.
- Development of Information management skills.
- Problem-solving skills.
- Teamwork.
- Intrapersonal knowledge and development.
- Interpersonal skills.
- Cross-cultural skills.
- Creativity.
- A search for quality excellence.
- Self Motivation.
- Generative learning.


By the end of this course, students should be able to have achieved the objectives set up for this course and have developed the competencies listed above. In summary, they will have gained a broad knowledge from a technical point of view about nowadays multimedia technologies which can be used through the Internet to boost any business. This will be especially useful to help to the conception of new technology-based businesses, understanding the process and estimating the costs of any multimedia application development.


February Week 1 Introduction/Evolution of technologies 12 Feb
Week 2 Evolution of Technology: `As we may think´. The role of the CIO and its impact on businesses 17 - 19 Feb
Week 3 Web vs Internet. New channels for communication. Web 2.0. Twitter New trends on Web technologies 24 - 26 Feb
March Week 4 Tech. Trends Tech. Trends 3 - 5 Mar
Week 5 Tech. Trends l Software Trends 10 - 12 Mar
Week 6 Project planning Project planning 17 - 19 Mar
MIDTERM EXAMS Week 7 24 26
EASTER Week 8 31 2
April Week 9 Design (image edition) Design (image edition) 7 - 9 Apr
Week 10 Design HTML 14 - 16 Apr
Week 12 HTML + CSS HTML5 28 - 30 Apr
May Week 13 HTML5 Other languages 5 - 7 May
Week 14 Web Hosting & Publishing Web Hosting & Publishing 12 - 19 May
Week 15 Apps Apps 19 - 21 May
Week 16 Project Project 26 - 28 May
June Week 17 Final exams
Week 18


The course consists of two sessions a week (see proposed schedule), held in the IT classroom. These sessions are divided in lectures in which the theoretical concepts are presented, practical classes in which the teacher and students perform collaborative exercises to further experiment with presented concepts, and group work on projects development. In summary, the different methods used to meet the learning process for this course are:
1. Lectures:
The teacher presents theoretical concepts while showing examples and answering to students questions.
2. Practical classes:
The teacher proposes some topics to research, experiment or to work on, and the students use their computers to perform the requested tasks, individually or collaboratively, depending on each case. Personal exercises:
These will be short assignments which will be proposed periodically during lectures or practical classes.
3. Group project:
A final project will be developed during the second half of the course. It will involve the proposal and development of a webpage (including a mobile version), and/or an App, using a range of technologies. The teams will also propose a planning and development schedule, assign and distribute tasks, coordinate the different roles, analyse and evaluate the process, and propose recommendations. The teams will present their projects at the end of the semester.


In order to achieve their academic progress, students are expected to attend punctually all classes. In addition to this, the following aspects will be taken into account for determining the final course grade:
- Class participation.
- Online forums participation and collaboration.
- Pro-activity and creativity in group work and in individual assignments.
- Punctual submission of proposed assignments

The Course grade will be based on the following point breakdown:
20% Individual activities, participation on online community, attendance and participation
30% Written Exam
30% Group project
20% Project presentation

The requirement to pass this course is to obtain a minimum mark of 4.5 over 10 in the written exam and a minimum mark of 5 over 10 in the group project.

The retake for the midterm examination and/or project will take place during the week of August 31st to September 4th 2015. There will be no retake for the classwork and homework.
If a student is only retaking the midterm, the grade will be averaged with the previous grade and the final grade will be calculated as explained in Evaluation System.
If a student is only retaking the project, the maximum possible grade is 5; the final grade will be calculated as explained in Evaluation System.
If a student is retaking both the midterm and the project, the maximum final grade for the subject is 5.

Evaluation Criteria
Basic Bibliography
Additional Material