La Salle Campus Barcelona, founding member of the Universitat Ramon Llull, has received a visit from the prestigious Italian artist Quayola, an international reference in immersive art, who has offered a talk on campus to discuss his experience and sources of inspiration. During the talk, Quayola explained the creative process and the influences that have marked his career, focusing especially on his latest project, Arborescent, an innovative mapping that has been projected on the emblematic Casa Batlló in Barcelona in front of some 110,000 people.
The talk has been a unique opportunity for students, professors and researchers from La Salle-URL to have been able to talk with Quayola and learn first-hand about the challenges and technical innovations that have shaped this fascinating work, which explores the relationship between nature and architecture. Arborescent pays homage to flora through botanical structures that unfold along the facade of Casa Batlló, imitating the behaviors of the wind and the growth cycles of trees. The artist has also delved deeper into his approach to integrating technology, fusing architectural geometry with visual algorithms that transform the facade into a living canvas.
Arborescent, which was performed on February 1st and 2nd at Casa Batlló, allowed the public to enjoy a visual spectacle where architecture and technology have gone hand in hand at all times. In his speech, Quayola highlighted how nature, with its infinite variety and complexity, continues to be an inexhaustible source of inspiration for his artistic creations.
The conference, organized by the Digital Arts area and open to the entire campus community, helped to understand and delve deeper into the work of an artist who has reinvented historical heritage and continues to explore the boundaries between classical art and contemporary technology.
