This course focuses on leveraging artificial intelligence technologies to enhance marketing strategies and decision-making processes. Students will learn how to integrate data analysis, predictive models, and personalization techniques to gain deep insights into consumer behavior and market dynamics. The program covers an overview of AI applications in modern marketing, consumer behavior analysis using AI, predictive analytics for trend forecasting, and tools for personalized marketing. By the end of the course, students will be equipped to design innovative, data-driven marketing solutions that anticipate consumer needs and optimize business outcomes.