-Recognize and learn the theoretical concepts related to the creation of a project focused on the different current fields of animation and interactive.
-Recognize the different requirements and specificities; creative and market of the areas of animation, videogames, VFX, AR, VR and APPs
-Understand what are an intellectual property, commercial production and exploitation in transmedia fields.
- To know the copyright of each type’s creative work, as well as the operation of rights management entities.
-Recognize the current needs of the market in the different cinema, TV, VOD and internet platforms.
-Establish the correct relationship between the objective target of the product to be created and the market to which to direct it
-Recognize the creative roles of the industry and the current key works, as well as their future projection’s vision.
-Acquire the concepts and detail of the different milestones of animation and videogame production.
-Learn the importance and functioning of the licensing, marketing and merchandising market derived from the creation of a IP.
-Understand the importance of literary and visual creation in the creative environment of the animation and videogames.
-Knowledge of the main markets and fairs of the sector. Such as preparing an elevator pitch and a project dossier, focused on a commercial bible.
-Knowledge of the development necessary for the production of a teaser, pilot or project beta.
-Understand the financing model of a project: co-productions, grants and subsidies.
-Understand the functioning of the distribution in animation and videogame productions. (Distributors and agents, markets and final materials)