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The subject´s objective is that students of technological degrees acquire a basic knowledge about business, how they are structured, their functional areas and how they are positioned in society.
The practices´ objective is to relate the theoretical knowledge with the current environment, thinking about the companies´ reality. Once students have finished with their practices, they uploaded them to the Virtual campus for their assessment.
1. To know what a company is, its functional areas and how it interfaces with society. (C)
2. Identify, describe and solve problems in a multi-disciplinary environment, alone or as a member of a group. (D+F)
3. Understand the impact of the business in society and how important is to work in a professional and ethical environment (D+F)
4. Use of new techniques and new technological tools: use of the e-Campus with on-line study guides.
- Course presentation
- Introduction to a Company
- Company objectives
- Type of companies
- The strategic planning
- The SWOT analyses (Strengths, Weaknesses, Opportunities, and Threats)
- The strategy: his levels
- International diversity and international strategy
- Introduction to the financial mathematics
- Simple capitalization rates, discount rates
- Compounds capitalization rates, discount rates
- Criterion of appraisal of investments
- Fixed interest investments
- The production´s function
- Designing the productive system
- Planning and control of the productive system
- General management
- Planning, Control and Information systems
- The organization function
- Human resources management
- Ethics and Social responsibility in the company
- Professional opportunities
The subject is taught using slides through magisterial classes which encourage students to think about the different economic theories and criterion explained, and to make a critic analysis of the theoretical contributions of economic theory. Besides this, the economic news that come up during the course and that are related to the themes studied in class will be also analyzed.
Students have the opportunity to practice the concepts explained during classes by means of solving individually different exercises that they may hand in voluntarily.
As part of the obligatory evaluation, students shall do two practical works in three-person groups. These works are about the strategic analysis of a company´s profitability calculus of some financial products that students select based on criteria of liquidity, profitability and risk.
All the support material for the subject (study guides, slides, problems´ solutions, works enunciates, press notes, recommended videos, etc.) are uploaded to the subject´s e-Study in the Virtual campus so that students may have them at their disposal. In the same way, students may hand in voluntary exercises and practical works through the e-Study before the deadline established in the subject´s calendar at the beginning of the course.
C.- Quizzes
D.- Homework
F.- Team reports
Evaluation criterion: 60% theory, 40% works
Objective 1:
-Students should demonstrate that they know what a company is, its functional areas and how it interfaces with society. They are evaluated with a quiz that represents the 70% of the final grade [C].
Objective 2:
-To penetrate in the study of the process of strategic decision making and in the factors and criteria that they affect it. To analyze thoroughly the problems that entails the implantation of strategic decisions. To know which the main analysis tools of investments are, the basics financial concepts and their practical use. [D+F]
Objective 3:
-Students should demonstrate that they understand the impact of business in society and how important it is to work in a professional and ethical environment. This objective is evaluated with works made at home or in groups[D+F].
Objective 4:
-The student should be capable to use the techniques and new technological tools: use of the e-campus and virtual guides of study [D+F].
The joint evaluation of objectives 2 and 3 will represent 40% of the final Grade.
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