Description
This course aims to provide students with an insight into these principles and is structured following established theories of event management, although a critical perspective is maintained throughout and innovation sought where possible. The defining characteristic of this course is the practical application of theory, provided through students participating in the organization of a real event.
Type Subject
Optativa
Semester
Second
Credits
5.00
Previous Knowledge
Objectives

The objectives of this course are to:

Define the determinant characteristics of events and understand the historical development of these.

Analyse event management as a continuous learning process.

Establish an effective organizational structure for an event.

Experience the importance of the interrelationships and interdependence between the functional departments of event organizational structures.

Improve planning, organisational and communication competencies in the practical organisation of an event.

Adopt roles of leadership and team member in order to achieve collective goals.

Leverage of event impacts and legacies.

Evaluate the effectiveness of event management processes and improve on them.

Contents

Theme 1: Introduction: defining events.

Theme 2: A history of (sports) events.

Theme 3: The sports event management process: getting started.

Theme 4: Answering the key event questions, partners and activities.

Theme 5: Event design and key resources, costs and revenues. Start the masterplan.

Theme 6: Marketing events.

Theme 7: Financing events.

Theme 8: Operations and logistics.

Theme 9: Executing events.

Theme 10: Evaluating events: impacts and legacies.

Methodology

The class sessions will involve a dynamic combination of theory and practice. Students will be provided with background theory sessions on event management processes after which the classes will become managerial meetings. Students define, plan, organise, execute and evaluate their own event by working in and between departments.

Evaluation

The Course grade will be based on the following point breakdown:

25% Portfolio of 4 case studies

75% Final Practical based assessment. The specific details of this practical managing of an event are broken down into the following sections:

Event Report Structures: 35%.
Individual Critical Analysis: 15% of final grade.
Presentations: 10%.
Event Execution: 40%.

Evaluation Criteria
Basic Bibliography

Shone, A with Parry, B (2010) Successful Event Management: A practical handbook, London: Thompson Learning 3rd Edition.

Additional Material

Graham, S et al. (2001) The Ultimate Guide to Sports Marketing (2nd edition), New York: McGraw-Hill.