Description
This course will allow students to know the basics of business strategy and the role of ICT in the strategy.
Type Subject
Optativa que no es cursa
Semester
First
Credits
2.00
Previous Knowledge
No previous knowledge is required.
Objectives
- Knowledge of patterns of setting business strategy
- Knowledge of how ICT affect the business strategy
Contents
1. Competitive Strategy and Strategic Analysis
2. Types of competitive strategies
3. Value chain
4. Competitive Advantages
5. Strategy and the Internet. ICT in achieving competitive advantages
6. New perspectives on the value proposition
Methodology
Lectures
Case studies
Resolution of exercises
Evaluation
Exams
Reports / work in group
Presentations
Participation in class
Work performed individually
Evaluation Criteria
Basic Bibliography
Additional Material