Amongst the course objectives, we highlight the following:
- To develop the necessary skills to create an E-Commerce platform from 0, and how to acquire customers through Social Media.
- To know the most relevant, Social Media content composition practices and how to adapt them to network context.
- To acquire a general Ad platform management and learn the principles of a digital campaign structure.
- To increase the ability and skills necessary to use Social Media and its terminologies correctly to work collaboratively and find solutions to arising challenges.
- To work hands-on on Social Media tools that are beginning to be common practices in companies and demand a high degree of analysis and insight development.
- To be able to develop a Social Media Channel Plan that fits the objective of a real-life product and can implement it using digital platforms that demand a daily attention to their changing methodologies.
By the end of this course, students should be able to have achieved the objectives set up for this course and have developed the competencies listed below.
- E-Commerce creation capabilities
- Advanced knowledge about current Social Media trends.
- Basic ability to design "professional" posts for each platform.
- Analysis of networks and their differentiated uses.
- Everyday terminology used within Social Media professionals.
- +10 tools to effectively execute a Social Media Ad campaign.
- Self-learning.
- Critical Thinking.
- Development of Information management skills.
- Problem-solving skills.
- Teamwork.
- Intrapersonal knowledge and development.
- Interpersonal skills.
- Cross-cultural skills.
- Creativity.