No previous knowledge is required.
- Knowledge of the theories about the entrepreneurial activity
1. Introduction to the entrepreneurial activity
2. Business model
2.1 Exploring the environment
2.2 Management requirements
2.3 Strategic Alignment, Scenario, Strategy Formulation
2.4 Support to marketing plans, financing and organization
2.5 Business Plan
3. New business models for the Information Society
4. Theories of entrepreneurial opportunities
5. Theories of organization
6. Globalization and Internationalization
7. Strategic vision of business cooperation
8. Strategic Management of Portfolio of Products and Services
Lectures
Case studies
Resolution of exercises
Exams
Reports/work in group
Presentation
Participation in class
Work performed individually