An introduction to the business world in order to equip students with a basci grounding on company Organization. The concepts of strategy is to understand the different aspects that we must consider in the company's strategy to achieve the objectives set by the stakeholders. From Management skills is to strengthen communication and leadership skills in order to work effectively in today's global business environment.
Titular Professors
None are required.
The course aims to develop students' ability to understand and apply the fundamental principles of organizational management, integrating strategic analysis, decision-making, and the development of managerial skills. It also seeks to foster skills related to leadership, effective communication, and teamwork in dynamic business environments.
- Organizational management is divided into:
1. Introduction to Organizational Management
1.1. The Concepts of Organization and Business
1.2. The Business Environment
2. Business Strategy
2.1. The Concept and Analysis of Strategy
2.2. External and Internal Factors
2.3. Business Models (Business Model Canvas)
2.4. Levels of strategy: corporate, competitive, and functional
3. Management skills
3.1. Effective communication
3.2. Professional presentations
3.3. Teamwork
3.4. Emotional intelligence
3.5. Leadership and self-leadership
3.6. Intercultural communication
The methodology is based on an active, hands-on approach that combines theoretical sessions with the analysis of real-world cases and professional experiences. Student participation is encouraged through discussions, collaborative activities, and problem-solving, integrating self-directed learning and teamwork. This approach allows students to connect theoretical concepts with their application in real-world business settings.
Continuous assessment structured into two sections:
Section A: Business Strategy
60% group work (project, participation, activities)
40% individual assessment (exam)
Block B: Management Skills
60% participation and activities
40% exam
Requirement: Students must pass both modules (with a grade of 5 or higher). If they do not pass, an additional exam will be administered through individual assessment.
The following aspects will be evaluated:
Strategic analysis
Application of concepts to real-world cases
Rigor in problem-solving
Communication and presentation skills
Teamwork and leadership
Critical thinking and decision-making
The course lasts one semester. Student evaluation is based on the following criteria:
The course is divided into TWO independent blocks:
- Block A: Strategy and CANVAS
- Block B: Management Skills Each block includes a multiple-choice theory exam, group assignments, and a written exam. Students must pass each block separately with a grade of 5.0 or higher. -
- Attendance is mandatory.
- If a student does not submit the course assignments, it will be considered an absence.
Note: Students are reminded that they may only register for the next make-up exam session if they are repeating the module in question and if they have no more than two modules remaining, in addition to the final project, to complete their Bachelor of Engineering or Bachelor of Engineering with Honors degree. The make-up exam session is an additional exam session for modules in which the student failed the previous year. Therefore, the course content must correspond to that of the module the student actually took in the previous academic year.
- First, if a student intends to take advantage of this option, they must inform the module coordinator once they have enrolled in the course (before the semester begins).
- Second, the student must attend a brief interview to clarify their academic status and the reasons why they wish to retake the course (degree program, outstanding modules, etc.). If a student wishes to participate in the retake program, they must be fully aware that they will have to accept the assessment criteria and grading system described above, and that no exceptions will be made.
- Dess, G., McNamara, G., Eisner, A., & Lee, S. (2023). Strategic Management. McGraw-Hill
- University of Minnesota (2015). Business Communication for Success
None are required.