Xavier Català Baltà
GRADO ACADÉMICO: Ciencias Empresariales en ESADE CATEGORÍA ACADÉMICA: Coordinador del módulo común del MGIC en su versión Online Profesor asociado de la asignatura de Habilidades Personales en el MGIC. Profesor asociado de la asignatura de Economía Aplicada en el grado de Arquitectura Técnica y Edificación. Profesor asociado de la asignatura de Intensificación en empresa en el grado de Arquitectura Técnica y Edificación. EXPERIENCIA PROFESIONAL: Category Manager en empresas industriales de ámbito multinacional (15 años) Consultoría de marketing, formación y gestión de proyectos para PYMEs, Startups y Organismos Públicos (8 años) EXPERIENCIA DOCENTE: Años de docencia universitaria: 8 años Profesor de La Salle de 2009 a actualidad Profesor en la Toulouse Business School de 2010 a actualidad
Education
- Bachelor’s Degree in Business Administration, ESADE Business School
- Studies in programming and systems, 42 Paris
Teaching activity
Lecturer at La Salle Campus Barcelona – Universitat Ramon Llull, with extensive experience teaching operations, accounting, economics, marketing and entrepreneurship at undergraduate and postgraduate levels.
Additional teaching experience at Toulouse Business School and Universitat Internacional de Catalunya, delivering courses in marketing, pricing strategy and business management.
Research and transfer activity
Focused on strategic marketing, operations and innovation, including the integration of artificial intelligence, analytics and digital tools to improve business performance and decision-making.
Professional activity
Senior Operations Consultant at BWF Envirotec, leading process optimisation, automation and KPI development initiatives to enhance operational efficiency.
Over 20 years of experience in marketing and project management roles, working with multinational corporations, SMEs, startups and public organisations on marketing strategy, digital transformation and team leadership.
Additional experience in digital marketing, business development and complex project management.
Additional information
Specialised in marketing, operations and AI applied to business. Senior profile with a strong results-oriented mindset and extensive international experience.