Cristina Lafora Cantí

E-mail
cristina.lafora@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Cristina Lafora
Marketing Director | Strategy, Innovation and Consumer Insights Specialist
La Salle Campus Barcelona – Universitat Ramon Ll Ll

Education

  • Degree, University of Barcelona (Spain)

Teaching activity

Teaching activity linked to strategic marketing, innovation and consumer behaviour, with a strong practical business focus.

Professional activity

Senior marketing executive with extensive experience in FMCG multinational companies. Former Head of Marketing Pizza Iberia at Dr. Oetker, leading strategy, innovation, and digital communication across Spain and Portugal. Previous experience at Kraft Foods and United Biscuits, specialising in market strategy, new business development and consumer insights.

Additional information

Specialised in strategic marketing, innovation and brand development. Results-driven senior profile with experience leading multicultural teams and driving business growth.