Maryam Vaziri

Maryam Vaziri
E-mail
maryam.vaziri@salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
SmartCities
Position
Researcher

Maryam Vaziri received her Ph.D. in International Entrepreneurship and Management from the Universitat Autònoma de Barcelona (UAB), Spain, in 2021, with an outstanding distinction. She also completed an international research stay at the University of Vienna in 2020. She holds a Master’s degree in Applied Research in Economy and Business and a Practical Master’s degree in International Business Management from UAB, as well as an MBA in Marketing from Jawaharlal Nehru Technological University, India. She is currently a full-time Assistant Professor at La Salle Campus Barcelona – Universitat Ramon Llull and a researcher within the Smart Society Research Group. Her academic activities include teaching, coordination, and supervision of final degree projects. Her research focuses on consumer behavior in digital environments, branding, sustainability, and generative AI adoption in SMEs. Her work has been published in journals such as Administrative Sciences, Sustainable Development, Spanish Journal of Marketing – ESIC, PLOS ONE, and Journal of Open Innovation, and presented at international conferences including Global Brand Conference, ENTER eTourism, and AEMARK.

 CV — Maryam Vaziri

Position
Marketing Knowledge Area Coordinator
La Salle Campus Barcelona – Universitat Ramon Llull

Academic Education

  • Ph.D. in International Entrepreneurship and Management, Universitat Autònoma de Barcelona (UAB), Spain, 2021
  • Visiting PhD Researcher, University of Vienna, Austria, 2020
  • MSc in Applied Research in Economy and Business, UAB, Spain, 2017
  • Practical Master in International Business Management, UAB, Spain, 2016
  • MBA (Marketing), Jawaharlal Nehru Technological University, India 2013
  • BSc in Business Administration, Jondi Shahpur University, Iran, 2001

 

Teaching Activity
Full-time lecturer at La Salle Campus Barcelona-URL since 2021, teaching subjects including Digital Analytics, International Digital Marketing, Online Consumer Behaviour, and Channel Management. Active in tutoring and supervision of final degree projects.

Research and Knowledge Transfer Activity
Researcher in the Smart Society Research Group. Her research focuses on consumer behavior, branding, sustainability, and AI adoption. She has published in high-impact journals and presented at leading international conferences. Her work integrates mixed-method approaches, including quantitative modeling and qualitative research, to study digital transformation and market behavior.