Alberto Lempira Guevara Chacón

E-mail
alberto.guevara@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Alberto Lempira Guevara
Marketing and Digital Analytics Lecturer | Consultant and Podcaster
La Salle Campus Barcelona – Universitat Ramon Llull

Education

  • PhD in Business & Managerial Economics (ongoing), Universitat de Barcelona (Spain)
  • Master’s Degree in Marketing, Universitat Pompeu Fabra (Spain), 2016

Teaching activity

Senior Lecturer at UPF Barcelona School of Management, teaching marketing across MBA and MSc programmes (Marketing, International Business, Data Analytics). Academic Coordinator of the MSc in Marketing and thesis advisor. Lecturer at Universitat Pompeu Fabra and Tecnocampus.

Professional activity

Marketing consultant specialising in digital strategy, performance marketing and ROI optimisation. Experience in executive education and in-company training. Host of the NotYourMarketer podcast focused on marketing, business and technology trends.

Additional information

Specialised in digital marketing, analytics and data-driven strategy. Academic and professional profile focused on innovation and value creation.